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Marketo - Not prefect, but probably the best option.
May 03, 2018

Marketo - Not prefect, but probably the best option.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is mainly used by our marketing department for email programs, landing pages for our various inbound lead generation campaigns, and lead forms embedded on our website.
  • Marketo is great at sending well styled emails via our Knak integration.
  • Marketo makes reporting on email performance easy.
  • The Sync to Marketo checkbox = True requirement for SFDC + Marketo integration doesn't work well when leads and contacts get created via Gmail plug-ins like Cirrus Insights.
  • Customer service has gotten much worse since the acquisition.
We selected Markto because it's easier to use and cheaper than Eloqua, and more robust than Pardot and HubSpot.
Customer service is generally poor and I haven't head from my account manager in a very long time.

As far as marketing automation platforms go it is still one of the best options for managing landing pages and lead forms.