Easy automation
May 04, 2018

Easy automation

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is being primarily used for email management and automation at an enterprise level, across all markets (the US and internationally).

Pros

  • Easy interface and ease of use
  • Good lead management
  • Good email automation

Cons

  • Better sales engagement
  • In-house preference center for opting out lead
  • Analytics RoI reviews
Ease of use, advanced lead, and email management.
Well suited for automating transactional and operational emails such as reminders. Automating un-subscribes and blacklisting is tedious, specifically for our business needs specifically pet owners that can have multiple pets and brands that they may have subscribed to.

Comments

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