Nothing but Marketo!
May 03, 2018
Nothing but Marketo!
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo Sales Insight
Overall Satisfaction with Marketo
We mainly use Marketo within the marketing department with some crossover with the inside sales team. It is our main platform to handle and organize all marketing communications, lead scoring and routing, and program tracking, including alerts and notifications to various stakeholders across the company. With also use Marketo to engage and nurture leads by segmentations, and house all branding and creatives on the platform.
- User-Friendly - UI is intuitive and the lead flow logic is simple. I find it consistently easy to onboard others onto our Marketo processes even if they have limited technical or programming background.
- Scalable processes - with creative use of tokens, dynamic content, snippets, and segmentations, Marketo easily allows me to expand our content marketing to reach over 90k + leads without adding strenuous amounts of time.
- Reporting & Attribution - All the information I would like is there, but by defaulting to a one-size fits all for reporting it takes a lot of setup and tweaking to get Marketo to report on metrics specific to your company, especially since the more advanced reports require a separate module (RCE).
- Creatives - Marketo is a general toolbox, and does not provide any hand-holding for making content, much of the creatives like our standard email template were made in-house by experienced designers and coders to reach the professional look and feel required for an enterprise company.