Marketo Review - the Heart of our Marketing
May 04, 2018
Marketo Review - the Heart of our Marketing
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Marketo
We use it across the company globally. It is the heart of our marketing department - all leads go through Marketo, get scored, routed, nurtured, emailed and so on. It helps us be scalable and track our efforts.
- Robust system that you can adjust for how you want it to work
- Sync with SFDC and launchpoint partners
- Create a community to learn best practices
- Easy of design or more editable templates for emails and landing pages
- More reporting options - make them more customizable
- More information of email deliverability (clicks, opens, spam bots)
I liked HubSpot and it worked for the company I was previously at, but it isn't robust enough for what I am doing now. Pardot is an interesting product, especially since Salesforce purchased them. I've been using Marketo for the past 4 years so it would be a lot to start over with a new system and integrating it while Marketo meets my needs.