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Marketo - Marketing Automation at its Best
May 07, 2018

Marketo - Marketing Automation at its Best

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo Sales Insight
  • Marketo ContentAI

Overall Satisfaction with Marketo

We are using Marketo across the organization for our clients, although primarily for marketing and customer retention/upsell purposes. Marketo handles everything from website personalization to forms for lead capture, daily and weekly email sends, lead scoring and routing, etc.
  • Marketo provides us with a tremendous amount of flexibility and customization compared to other platforms. This lets us build programs that suit our clients' specific needs and don't have to be as cookie cutter.
  • Marketo has excellent integrations with most every other marketing tool our clients use. This makes for a much more efficient and effective marketing tech stack.
  • Marketo has the best integration with Salesforce CRM, as well as integrations with other popular CRMs other tools don't always support.
  • It's very important to create a structure/taxonomy in Marketo and stick to it. Without that, things get messy and can easily get lost.
  • The search within the platform has been a challenge. This is being addressed in the forthcoming updates.
  • Learning the platform takes some a bit more time, but the features can be much richer than competitors.
Marketo has more functionality and flexibility than HubSpot or Pardot. Marketo is less cumbersome and less expensive in most cases than Eloqua, and can do the same things for less.
Marketo is well-suited for companies that want to drive marketing results, measure those results, and don't want to outgrow an entry-level platform. Marketo scales very well with customer needs and is incredibly flexible. It's also well-integrated with other marketing and sales tools. Less appropriate for companies just getting into marketing, as well as for those more focused on brand building than lead/demand generation.