Marketo for the Marketer | TrustRadius

Use Cases and Deployment Scope

Used for Email and Landing Page automation, as well as ABM, campaigns performance insight.

Pros and Cons

Marketo is Intuitive
Provides me with the insight I need to shift my campaigns and outreach
allows me to segment my audience efficiently

Batch emails can be a pain at times
Sometimes my emails do not go out to the intended recipients
A tool that outlines the ROI of our campaigns is definitely needed for our higher level meetings

Alternatives Considered

HubSpot CRM

Marketo is a lot more complicated but has more tools that are beneficial to my business.

Likelihood to Recommend

Marketo is well suited for campaign analytics not higher level analytics. It would also help if all data was just in one place.