New, but Excited!
May 11, 2018

New, but Excited!

Brandy Morton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Right now we are just getting started and using Marketo for email deployment, growing toward connecting with our CRM and setting up engagement programs.

Pros

  • Detailed Reporting
  • Content-forward set up

Cons

  • None that I'm aware of first hand
Content-forward, not as rules-focused.
I'm not sure that anyone can survive long and compete without marketing automation in our consumer-centric world. Marketo is a great example of how marketers can succeed by paying attention to their clients/prospects cues and behavior and market to them accordingly. A great marriage of inbound and outbound.

Comments

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