Powerful tool!
May 11, 2018

Powerful tool!

Julie Allouch | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We use Marketo inside our marketing team. We manage all emails from there and lead scoring/tracking.

Pros

  • Powerful: lots of configuration can be done to make the lead gen team more accurate and emails more personalized
  • Integrates with a lot of other solutions: we have a lot of different solutions which all direct to Marketo at some point.
  • Training & documentation: easy to self train

Cons

  • Performance: UI is very slow sometimes
  • Integration with more modern solutions like typeform for example
  • Access to other modules without a price increase: we would love to use ContentAI, Bizible etc...but don't always have the budget for it. Maybe a light version of those could be useful.
We sometimes need to email our customers on smaller batches and from people that are not marketing oriented. We can't give them access to Marketo so the marketing team ends up doing emails for other teams, or they use a different solution. Very powerful for custom lead ranking.

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