Item: Adobe Marketo Engage
Rating: 10
Author: Devon Bonnell

Use Cases and Deployment Scope

The Marketing Operations department utilizes Marketo day-to-day. The campaign architect also utilizes Marketo to analyze campaign effectiveness.

Pros and Cons

Linear workspace
Analytics
Organization

Ability to schedule within a time frame (run a campaign starting at 5:00pm and deactivating the next day at 8:00am)
Sometimes it runs extremely slowly
Automatic refresh when new assets are added into the Design Studio. Currently, I have to refresh my emails as I'm working on them for any new assets to display.

Using Marketo to Support Sales Goals

Product Launches
Cross-Sell
Prospecting / New Business

Product Launches: inform current customers of new updates
Cross-sell: increase revenue with existing customers
Prospecting/new business: increase in MQL/MQC and engagement

Alternatives Considered

Hootsuite Enterprise

Marketo is far more organized than Hootsuite. It provides me with a more in-depth, hands-on experience.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Marketo is great for the standard email blast. Sometimes it can be hard to get the software to work for you, meaning that it has a set of capabilities and finding workarounds can be tough. My current predicament involves a trigger campaign that starts at night when our offices close and deactivates on its own at 8:00 AM the next day. Marketo reps tell me that there is no way to do this as they don't want people's campaigns to descend into chaos due to a glitch in their time frame controlled trigger campaign.

Marketo - A linear workspace

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Alternatives Considered

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings