Marketo - A linear workspace
May 17, 2018

Marketo - A linear workspace

Devon Bonnell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Marketo

The Marketing Operations department utilizes Marketo day-to-day. The campaign architect also utilizes Marketo to analyze campaign effectiveness.

Pros

  • Linear workspace
  • Analytics
  • Organization

Cons

  • Ability to schedule within a time frame (run a campaign starting at 5:00pm and deactivating the next day at 8:00am)
  • Sometimes it runs extremely slowly
  • Automatic refresh when new assets are added into the Design Studio. Currently, I have to refresh my emails as I'm working on them for any new assets to display.
  • Product Launches
  • Cross-Sell
  • Prospecting / New Business
Product Launches: inform current customers of new updates
Cross-sell: increase revenue with existing customers
Prospecting/new business: increase in MQL/MQC and engagement
Marketo is far more organized than Hootsuite. It provides me with a more in-depth, hands-on experience.
25,000 to 100,000
B2B
Marketo is great for the standard email blast. Sometimes it can be hard to get the software to work for you, meaning that it has a set of capabilities and finding workarounds can be tough. My current predicament involves a trigger campaign that starts at night when our offices close and deactivates on its own at 8:00 AM the next day. Marketo reps tell me that there is no way to do this as they don't want people's campaigns to descend into chaos due to a glitch in their time frame controlled trigger campaign.

Adobe Marketo Engage Feature Ratings

6.9
WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
3
A/B testing
7
Mobile optimization
6
Email deliverability reporting
10
List management
10
Triggered drip sequences
6
8.5
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
6
Automated sales alerts and tasks
10
10.0
Calendaring
Not Rated
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.7
Dashboards
8
Standard reports
9
Custom reports
9
6.0
API
6
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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