New customer adoption of Marketo - love it so far!
May 17, 2018
New customer adoption of Marketo - love it so far!
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo ABM
Overall Satisfaction with Marketo
Marketo is being used primarily by our B2B marketing department (both domestic and international) to improve our marketing capabilities - both in bandwidth and in account-based nurturing. Our previous automation system didn't integrate very well with our Salesforce customization, so we essentially lacked all "automation." Looking forward to using Marketo to the fullest!
- Nurture campaigns can drill down into the exact type of accounts that we want to target. Really helpful with the instantaneous "we want it now" nature of our clientele.
- With the nurture campaigns, it would be great to be able to send an email then set the follow up as "send 3 days from open," so that an individual could drive their engagement, rather than "if a contact has opened the email by this date, you can send this email." A little more flexibility would be welcome!
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Prospecting / New Business
Increase awareness of what tools are offered and functionality of our offerings
Improve relationship between customer and account manager
Drive growth in new markets
Increase revenue among existing customers
We have not been using Marketo long enough to assess how well we are able to achieve these goals with Marketo (<1 month)
Improve relationship between customer and account manager
Drive growth in new markets
Increase revenue among existing customers
We have not been using Marketo long enough to assess how well we are able to achieve these goals with Marketo (<1 month)
Marketo allows us to be way more targeted and thoughtful about our approach to reaching our customers. We are able to quickly implement new programs and make an immediate impact on the customer. Marketo also saves us an absurd amount of time now that I don't have to manually upload lists and manually tag campaign influences (crazy, I know).
25,000 to 100,000