Frustrating but useful
May 22, 2018

Frustrating but useful

Shannon Ryan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

To manage leads for marketing content. We send emails and set up nurture programs.

Pros

  • Organization
  • Analytics
  • Segmentation

Cons

  • Ease of use
  • Communication between company and users
  • More training
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Conversion to purchase
25,000 to 100,000
B2B
Good for basic email and nurture programs, harder to get into the nitty-gritty, especially without Salesforce.

Adobe Marketo Engage Feature Ratings

9.2
Landing pages
9
A/B testing
10
Mobile optimization
7
Email deliverability reporting
10
List management
10
8.5
Lead nurturing automation
10
Lead scoring and grading
5
Data quality management
10
Automated sales alerts and tasks
9
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
7.7
Dashboards
7
Standard reports
8
Custom reports
8
1.0
Customizability
1

Comments

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