Marketo Review
May 22, 2018
Marketo Review
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo ABM
- Marketo Ad Bridge
- Marketo Sales Insight
Overall Satisfaction with Marketo
We use Marketo to manage all marketing emails sent from our organization. Nurture emails, operational emails etc., are all sent through Marketo. We also use Marketo to track engagement and score leads based on actions taken such as website visits, email opens and clicks, and tradeshow and event attendance.
- Marketo is very good at tracking engagement within your database. You can set up sales alerts when a prospect takes a certain action to get quicker follow-up from their rep.
- Ability to A/B Test emails to see which elements perform better (subject lines etc.) is something Marketo performs well
- Web Personalization is something that Marketo handles well. You can set up a bunch of different segments and have the website appear differently based upon your segment criteria.
- Out of the box reporting could be more robust and easier to use. A lot of reports you would expect to exist actually don't exist and the only way to get the numbers you need is to create a bunch of different smart lists.
- WYSIWYG editor sometimes does not work as expected when building certain emails. It sometimes adds additional pieces of code that could possibly break an element.
- Smart lists sometimes take a very long time to load if you are using a lot of different filters.
- Other
We use Marketo for sending a lot of different nurture emails to our database. By tracking which Content Syndication pieces they've downloaded, along with website visits etc., we can enter them into a nurture stream specific to their area of interest.
I haven't used Eloqua in a few years, but when we moved over to Marketo there were quite a few things I missed about Eloqua. I have now gotten used to Marketo programs and smart campaigns but I always appreciated the simplicity of Eloqua's campaign canvas. I also thought Eloqua handled form building and reporting on form submissions a lot easier than Marketo.
250,000 to 1 million