Marketo Certified!
May 22, 2018

Marketo Certified!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Marketo

Marketo is being used for all client and prospect emails including operational emails. It is being used across the majority of our organization but is owned by marketing.

Pros

  • Engagement campaigns
  • Munchkin tracking
  • Integration with Salesforce

Cons

  • Updating the UX
  • Syncing with Salesforce
  • Analytics and reporting tools
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Our goal is to mostly upsell and cross-sell to drive revenue from our current client base. We are also sending out surveys, product announcements, content and operational emails. Marketo helps us communicate with our current clients and prospects through the salesforce integration. This integration also helps route our inbound leads from the website, seo and sem.
Marketo is a more robust tool that can handle our volume of leads, integrate with salesforce and is an easy tool to use.
1 to 5 million
B2B
Tracking and facilitating lead nurturing. They have a robust program structure that can help create state of the art nurturing campaigns. The functionalities are easy to use and they also have some built in logic. The best built in logic is that each email has a unique code associated with it and a person cannot receive that email multiple times.

Adobe Marketo Engage Feature Ratings

8.4
WYSIWYG email editor
10
Dynamic content
7
Ability to test dynamic content
7
Landing pages
10
A/B testing
10
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
6.0
Calendaring
8
Event/webinar marketing
4
4.0
Social sharing and campaigns
4
Social profile integration
4
5.0
Dashboards
3
Standard reports
9
Custom reports
3
7.8
API
7
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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