My experience with Marketo
Updated August 26, 2019

My experience with Marketo

Derrick Phipps | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

We use Marketo across our entire organization. We use it for B2B and B2C email campaigns. Marketo helps us track engagement and manage our reporting. Most of our campaigns are batch and blast, and we could do a lot more to make use of the metrics within Marketo. I'd also love to convince our organization to upgrade to the Marketo Emails editor 2.0.

Pros

  • Marketo provides us with a quick tool for creating forms and LP's.
  • We track open/click rates.
  • We host a ton of images in Marketo.

Cons

  • Marketo can run a bit slow across the organization
  • The interface is a bit clunky, and not very user intuitive
  • The WYSIWYG is not very good
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Other
New product sales and to drive growth. Also, increasing revenue with our current customers is always a goal of ours. Tracking customers through the funnel is easier with certain reporting types we use within Marketo. Marketo is relatively easy to use once you understand it, and were able to be pretty agile when it comes to creating assets and campaigns.
Marketo isn't all that different from the top tier alternatives. Mainly for me as a visual person, it depends on how you interpret information best. I suspect Eloqua's interface (canvas) works better for me in terms of being able to see the campaign journey. I've just used Marketo so much longer than any of the other programs, my mind has adapted to its workflow.
Like I said previously, Marketo is really good for batch and blast campaigns. We use it for events as well, but the reporting is not as great as we'd like it to be. I suspect it has something to do with how we've set up our campaign.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
3
Dynamic content
4
Ability to test dynamic content
4
Landing pages
6
A/B testing
6
Mobile optimization
5
Email deliverability reporting
5
List management
5
Triggered drip sequences
5
Lead nurturing automation
5
Lead scoring and grading
6
Data quality management
5
Automated sales alerts and tasks
7
Calendaring
6
Event/webinar marketing
6
Social sharing and campaigns
6
Social profile integration
6
Dashboards
6
Standard reports
7
Custom reports
6
API
6
Role-based workflow & approvals
5
Customizability
4
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

I've learned there's a pretty robust community of Marketo users out there ready to share their experiences and techniques. I'm always looking for ways to create landing pages that don't conform to the same old templates. When I step outside the box a bit, it's usually met with excitement and acknowledgment.
I've used Marketo to take polls before. That's a pretty cool feature I'd like to use more often. It's something the user doesn't mind doing, and the results are immediate. There are a lot of cool features like that within Marketo. If only I could convince my team we need more polls.
I'd advise new customers to experiment with the tools as much as possible. You're not going to break Marketo, but you will learn to develop a workflow and style that suits your needs as a company. Also, start off with organization in mind. It's much harder to clean up a cluttered workspace then it is to keep it tidy from the beginning.
The Marketo community is extremely active and ready to help. Most often when I have a question, it's already been asked by someone else. We all use the same tool, and once we get past a road block we're excited to share the knowledge across the community. Learn to use forums!
Learn basics of HTML and CSS. If you don't know any front-end, you'll still be able to use the tool, but if you know the basics of HTML, CSS, and a little JavaScript you'll be able to really kick Marketo into full gear from a design and interactivity standpoint.

Comments

More Reviews of Adobe Marketo Engage