Insights about Marketo
abhishek chandra | TrustRadius Reviewer
December 06, 2018

Insights about Marketo

Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM
  • Marketo Ad Bridge
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is used by Marketing team for all the promotional activities and generating leads for sales team. The purpose of using Marketo is campaign management, nurturing and demand generation.
We are using Marketo mainly for up selling and cross selling, engagement programs suits really well for these requirements. Also seam less integration with SFDC makes life more easier to get the information flow in CRM and get the sales team on the job
  • Engagement programs and lead management are the area where Marketo helped the most. We are able to set-up nurture programs, which gives us complete automation of sending mails to prospects without much of manual intervention
  • Lead scoring models for different segmentation and workspaces is another area which provides lot of flexibility to customize the models as per the product requirement. Though predictive lead scoring is the area where Marketo needs to improve
  • The ease of using Dynamic content and personalization with the help of tokens is the feature which makes Marketo ahead of other automation tools
  • Predictive lead scoring - make use of AI
  • Revenue analytics - though this can be achieved with integration of other tools but would like to see Marketo give those insights
  • Sales insights - must allow more than 10 filters
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Upsell & Cross-sell - to update the clients about our new products and services, also the latest developments in existing services
Lead management - manage leads so that they can be shared with sales team with proper activity details and lead scoring
New business - targeting leads for new business via engagement programs and also tracking the website visits for proper lead scoring
As compared to Eloqua, Marketo is ahead in terms of user friendliness, the way one can set-up campaign in marketo and set-up nurture programs is way easier as compared to Eloqua
HubSpot - the level of customization can be done in Marketo is nothing compared to HubSpot
Pardot - Almost all the features in MArketo are better than Pardot
It is most suited in a B2B scenario where the number of emails sent is less as compared to B2C, but if you are sending lots of mails per day, Marketo may not be as effective. If analytics is the main requirement then Marketo may not be as effective. lAlso predictive lead scoring is definitely area of concern.

Marketo Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
7
Lead nurturing
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
5
Dashboards
7
Standard reports
7
Custom reports
6
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
7