Industry Standard SAAS
Updated April 11, 2022

Industry Standard SAAS

Thomas Komar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is our main tool for marketing automation. We use it across the company to automate email send, upload and capture lead information, and host various gates for documentation. This reduces the number of hours that get wasted on manual send by automating various processes.
  • Reliable platform.
  • Industry standard.
  • Templatization with ease.
  • Loads slowly.
  • UI is not user friendly.
  • Error warning comes after you activate a campaign, could come before while importing data.
  • Lead Management
  • Prospecting / New Business
Marketo allows us to achieve out goals in these areas using less man power allowing us to invest more time into strategy.
Marketo is the only automation platform I have experience with.
Email sends, gated documents or videos, event landing pages, lead uploads, lead scoring and data analysis are all things Marketo is well suited for.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
5
Ability to test dynamic content
8
Landing pages
10
A/B testing
10
Mobile optimization
7
Email deliverability reporting
7
List management
9
Triggered drip sequences
9
Lead nurturing
8
Lead scoring and grading
8
Data quality management
5
Automated sales alerts and tasks
5
Calendaring
7
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
9
Custom reports
8
API
7
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated