Adobe Marketo Engage: the ultimate B2B marketing tool
Updated April 12, 2022

Adobe Marketo Engage: the ultimate B2B marketing tool

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

In our case, Marketo Engage is used a the main marketing automation tool and key element for activation, what entails emails, automated programs, landing pages, etc. As our business is B2B, some of the Lead scoring functionalities are utilised as well, together with the marketing datamodel (Leads, Accounts, Opportunities, etc.) that is synched automatically with our CRM

Pros

  • Lead Management
  • Email Content Blocks framework
  • API Integrations
  • Account Based Marketing

Cons

  • More flexibility on the filters of the campaigns
  • Possibility to work with files (import/export)
  • Reduce some of the limitations on the number of marketing objects, such as max. of engagement programs (100) or max. number of Segmentations (20)
  • Increase on customer engagement
  • Improve visibility of marketing initiatives
  • Be able to measure ROI more accurately
Adobe Marketo Engage is definitely more powerful than Pardot in most aspects (Pardot is also focused on B2B customers). Adobe Campaign, however, is more flexible and extensible but Adobe Marketo Engage usually fits better for B2B than Adobe Campaign (unless it is a very big B2B client or not purely/totally B2B)
Adobe Marketo Engage is great for B2B businesses where no ETL of data is needed (done outside of the tool). Also, it works particularly well with SalesForce CRM (OOTB integration) and it provides an extensive API for integrations with many other tools. The event management part is also quite powerful, as the same landing pages, communications and campaigns can be easily duplicated from one event to another, even between business units or countries.

Adobe Marketo Engage Feature Ratings

7.8
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
9
A/B testing
6
Mobile optimization
6
Email deliverability reporting
7
List management
9
Triggered drip sequences
10
7.5
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
3
Automated sales alerts and tasks
8
8.0
Calendaring
7
Event/webinar marketing
9
6.0
Social sharing and campaigns
6
7.7
Dashboards
7
Standard reports
8
Custom reports
8
8.2
API
10
Role-based workflow & approvals
7
Customizability
6
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
Not Rated

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