Item: Adobe Marketo Engage
Rating: 10
Author: Karan Ramani

Use Cases and Deployment Scope

Adobe Marketo Engage is used as a deployment as well as a segmentation marketing tool in my organization. I am using it for sending ABM campaigns as well as for Nurture campaigns.

Pros and Cons

Audience generation
Email configuration
Email deployment
Audience segmentation
Response tracking
Audience updation for DNC

More complex segmentation
More area for adding customized email templates
More area for sending more dynamic email templates in form of different blocks

Alternatives Considered

Salesforce Marketing Cloud Email Studio, Salesforce Marketing Cloud Data Studio, Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) and HCL Unica

Out of all the tools mentioned above, the very features which stand out Adobe Marketo Engage are lead management, lead nurturing, ABM, and Nurture campaign.

Since I am using Adobe Marketo Engage in my organization to create ABM as well as nurture campaigns, it has been very helpful in generating more leads. Due to more leads generated, the probability of converting leads into customers has increased.

Brief review for Adobe Marketo Engage

Overall Satisfaction with Adobe Marketo Engage

Use Cases and Deployment Scope

Pros and Cons

Alternatives Considered

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Are you happy with Adobe Marketo Engage's feature set?

Did Adobe Marketo Engage live up to sales and marketing promises?

Did implementation of Adobe Marketo Engage go as expected?

Would you buy Adobe Marketo Engage again?

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings