Brief review for Adobe Marketo Engage
April 09, 2022
Brief review for Adobe Marketo Engage
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Marketo Engage
Adobe Marketo Engage is used as a deployment as well as a segmentation marketing tool in my organization. I am using it for sending ABM campaigns as well as for Nurture campaigns.
Pros
- Audience generation
- Email configuration
- Email deployment
- Audience segmentation
- Response tracking
- Audience updation for DNC
Cons
- More complex segmentation
- More area for adding customized email templates
- More area for sending more dynamic email templates in form of different blocks
- Lead Management
- Prospecting / New Business
For lead management Adobe Marketo Engage has been helpful to send email communications to a greater number of leads to join our platform and due to which the number of actual customers has increased, which in turn has increased the overall revenue for our business.
Out of all the tools mentioned above, the very features which stand out Adobe Marketo Engage are lead management, lead nurturing, ABM, and Nurture campaign.
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes
Comments
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