Fully capable Marketing Automation Tool
February 04, 2021

Fully capable Marketing Automation Tool

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM
  • Marketo Ad Bridge
  • Marketo Sales Insight
  • Marketo ContentAI

Overall Satisfaction with Marketo

Marketo is the perfect tool to create scoring models and marketing campaigns following business KPIs.
It has advanced personalization and specific modules that help us at any point in our marketing activities.

We use Marketo for our internal marketing, and also with our clients as a Marketing Agency.

Marketo is an adaptable solution thinks for marketers and business focus.

Pros

  • Capabilities
  • Marketing power
  • Customization

Cons

  • Some features are hard to use, you need a course to understand first
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Thanks to Marketo, we select the target of each specific campaign.
When you are a marketer, you need to select different targets if you want the personalization of your database. Marketo is perfect for that.

We developed some scoring programs. Helping our database to receive the correct information at the perfect time.
We use preferenced center capabilities to give them the possibility to choose.
We use revenue analysis features in order to analyze how is performing the budget of each campaign. It is fully capable to find data and use for our objectives.
Because if you need a fully capable tool, Hubspot is very limited
10,000 to 25,000
Both
Marketo works very well for B2B companies. First in class. But also works at B2C scenarios.

It is a tool that could be incorporated from small companies or startups to big enterprises.
I would recommend being guided for a Marketo Partner before starting to use and with the first implementations.
For example, there are partners that offer 2 days full-time course that could help to understand more than 80% of the tool. I think it is a good investment.

Adobe Marketo Engage Feature Ratings

9.6
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
9.0
Calendaring
8
Event/webinar marketing
10
8.5
Social sharing and campaigns
9
Social profile integration
8
9.0
Dashboards
9
Standard reports
9
Custom reports
9
9.7
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9

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