Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Marketo is used primarily by the marketing department across the majority of the Perforce Brands - it is used for lead management and recently we upgraded to add the ABM feature to allow us to see engagement on the account level in addition to the lead and contacts.

Pros and Cons

Lead scoring
Nurture streams
Campaign reporting capabilities
Multi Touch campaign executions
Trigger campaigns

Not always intuitive to use and takes more understanding to retrieve the data needed to measure a campaign
Interface can be very slow and get stuck
Need to be a Marketo expert to execute campaigns - is not drag and drop easy

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Lead Management
Prospecting / New Business

Increase product sales for existing customers, educate our customers on newly launched features and grow adoptions. For new business we nurture leads and warm them up to reach our MQL score so those can be handed to our SDR. Lead management allows us to keep the health of our base , understand who has opted in and reflect all that into our arm.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Marketo is a very robust platform , that provides Marketers with the ability to execute complex campaigns with different lead scoring and attribution triggers, however it requires a high level of platform understand to act ionize campaigns , retrieve campaign reporting and does not allow multiple team members to contribute to this function of operations.

Marketo a robust platform for marketers

Modules Used

Overall Satisfaction with Marketo