Solid analytics, lead management, and integrations
February 04, 2021
Solid analytics, lead management, and integrations
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo ABM
- Marketo Engage
Overall Satisfaction with Marketo
Marketo is our go-to marketing tool. It's how we orchestrate every campaign. Every lead generated in marketing goes through Marketo - whether it be from events, webinars, advertising, web traffic. Wherever the lead is generated - it flows through Marketo and is routed appropriately. Every system we purchase has to integrate with Marketo as it is our single source of truth.
- Strong turnkey integrations with other enterprise systems
- Super robust platform - great resources for support
- Complex with all its features - not as user-friendly for those newer to the platform
- Email templates not easy to customize
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Marketo powers all prospect and customer communication - with the exception of service tickets. Any new product launches or upsell / cross-sell campaigns are targeted specifically with Marketo.
I've used HubSpot at a previous company. The analytics and the integrations with Marketo are much more powerful. Marketo is a top-notch enterprise B2B marketing tool that can ultimately do more.
The design elements are better in HubSpot and it's a little more user-friendly for beginners who have never used any Marketing Automation tool.
The design elements are better in HubSpot and it's a little more user-friendly for beginners who have never used any Marketing Automation tool.
250,000 to 1 million