Marketo - my preferred marketing automation platform for years
May 21, 2021
Marketo - my preferred marketing automation platform for years
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
We use Marketo for lead generation, lead management, lead routing, reporting, email marketing, landing page creation, etc. It is use just within our marketing department at our company. The software helps us manage and nurture our growing database, moreover, it helps automate many of our routine tasks, like lead routing, data cleansing, email nurturing, and qualification.
- It integrates well with countless other marketing software.
- It helps manage our database.
- Helps with lead routing and qualification.
- Landing page and email builders are very limiting.
- Complex software for beginners.
- Much needed update to platform user experience.
- Product Launches
- Cross-Sell
- Lead Management
- Prospecting / New Business
For product launches, we are primarily using Marketo to increase revenue with existing customers. Same with our cross-sell initiatives -- deepening our relationships and increasing revenue with existing customers.
For lead management, our goals are to drive growth in new and existing markets, increase revenue with new and existing customers. For prospecting / new business the goals are similar - education on products, increase funnel velocity, and increase revenue from new business.
For lead management, our goals are to drive growth in new and existing markets, increase revenue with new and existing customers. For prospecting / new business the goals are similar - education on products, increase funnel velocity, and increase revenue from new business.
Marketo has been around for a long time. I have used HubSpot, Pardot, and Mailchimp as well in the past.
I prefer Marketo for it's overall general flexibility - it is a "jack of all trades." It is certainly has hangups, but all around it is my preferred tool for B2B companies because of the litany of boxes it checks for my demand gen and marketing operations needs.
For startups with folks who have never used marketing automat before, HubSpot is worth looking into.
For my personal small business operating a vacation rental, Mailchimp is my preferred choice.
I prefer Marketo for it's overall general flexibility - it is a "jack of all trades." It is certainly has hangups, but all around it is my preferred tool for B2B companies because of the litany of boxes it checks for my demand gen and marketing operations needs.
For startups with folks who have never used marketing automat before, HubSpot is worth looking into.
For my personal small business operating a vacation rental, Mailchimp is my preferred choice.
25,000 to 100,000