Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Marketo is being used by the whole organization and the business problem it addresses is in providing high quality b2b leads to sales.

Pros and Cons

Lead attribution.
Measurement.
Accountability.

Could run faster.
Add more robust reporting.
Email templates can be wonky.

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Lead Management
Prospecting / New Business

The goal is to provide at least 50% of MQLs to sales. We also have other goals including the use of testing to more effectively and drive engagement, run experiments, increase lead to sales velocity.

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Marketo is well suited for B2B marketing in which attribution must be accurately measured. Marketo is best used with engagement streams. Marketo also has many rinse and repeat functions (e.g. cloning prior programs) to help make marketing efforts scalable. Marketo does require some levels of project management as it is not well suited for batch and blasts.

Best Marketing Automation Tool Around!

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings