Attain marketing operations maturity with Marketo
Updated June 02, 2021

Attain marketing operations maturity with Marketo

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

Marketo is primarily used as the marketing automation platform in my organization, with a focus on lead management and setting up lead nurturing for dealer marketing units. It is used by all business departments and is widely implemented across whole organization. We are also working on lead scoring and lifecycle management with Marketo. I'm really happy with Marketo as our MAP.

Pros

  • Marketing and lead management
  • Web and real-time personalization
  • Success path analyzer
  • Scalability in marketing operations

Cons

  • Multi-touch attribution reporting
  • Better visibility with CRM
  • Interface is not user friendly
  • Design assests are complicated for non-designers
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Increase revenue with our customers
  • Using data from various sources and storing it in Marketo Database and realizing this DB as source of truth
  • Increase brand awareness
  • Driving growth in car dealer marketing
  • Setting up Data Warehouse with Marketo Database
  • Increasing opportunities for upsell and cross-sell
Marketo is the best marketing automation platform out there. Although the UI is complicated, with Marketo we can set up more sophisticated personalized and automated campaigns. We are able to find out what works with our prospects and customers and find the right momentum. We can easily set up all our email trigger campaigns, nurture campaigns, demographic segmentation, and lead scoring. I am impressed by Marketo's capabilities as compared to any other platform out there.
250,000 to 1 million
B2B
Best suited in cases for lead management and single channel campaigns such as webinar, email sends, newsletters, etc. It is also effective in ad-hoc campaign reporting, website visitor tracking, and setting up basic segmentation.

It is usually less appropriate in terms of account-based marketing and multi-touch attribution reporting. Also, for non-marketing teams there are not many insights a user can determine from Marketo.

Adobe Marketo Engage Feature Ratings

8.7
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
7
Email deliverability reporting
10
List management
9
Triggered drip sequences
8
8.0
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
8
8.5
Calendaring
8
Event/webinar marketing
9
7.5
Social sharing and campaigns
8
Social profile integration
7
6.3
Dashboards
7
Standard reports
7
Custom reports
5
7.2
API
7
Role-based workflow & approvals
8
Customizability
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7

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