Great all round
August 20, 2021

Great all round

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Web Personalization
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

Currently, we just use Adobe Marketo Engage in marketing. Understanding what marketing activities drive what ROI can be tough. Adobe Marketo Engage gives us all the insights into what performs and what doesn’t and helps support informed decisions. Scalability was also an issue with our previous automation software. Adobe Marketo Engage is intuitive and supports our growth.
  • Template/cloning
  • Email stats
  • Salesforce integration
  • Sometimes it’s a bit slow
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Increase lead volume
Increase pipe volume
Increase new business
Increase renewal, upsell, and cross-sell
Adobe Marketo Engage supports us extremely well
Even though Pardot is a Salesforce product, Adobe Marketo Engage feels far more robust even with its integration. Real-time analytics, reporting, templating, cloning - it all just feels so much more natural in Adobe Marketo Engage.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is well suited [for] marketing nurture[.] Less suited [for] BDR automatic emails[.]

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
7
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
5
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Standard reports
8
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated