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Quick Review - But I Love Adobe Marketo Engage
November 15, 2022

Quick Review - But I Love Adobe Marketo Engage

Maria Pergolino | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

I purchased Adobe Marketo Engage as one of their first 100 customers. I then worked for Marketo, and now use Adobe Marketo Engage as a customer at Apttus. We use Adobe Marketo Engage to manage our marketing department - including campaign management, lead management, reporting, and more. We currently have over 30 marketers utilizing Adobe Marketo Engage, as well as our inside sales team.
  • Lead Management
  • Marketing Planning and Reporting
  • Campaign Management
  • Stronger integration with Salesforce/more functionality
  • Dashboards are near impossible - reporting still needs work
I made this decision over 6 years ago when I purchased Adobe Marketo Engage as one of the first 100 customers. I then became a Marketo employee after using the solution for a year. I have now used the tool for two years since joining Apttus.
250,000 to 1 million
I think you need to have a plan of action in place when implementing any marketing automation solution.

Adobe Marketo Engage Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
7.5
Social sharing and campaigns
8
Social profile integration
7
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.0
API
8
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

Because we plan to renew.
  • Improved Funnel Flow and Results
  • Visability and Transparency through the entire funnel
  • Channel Optimization