Reviews (1-25 of 231)
- We managed to efficiently automate campaigns with Responsys and its complex automations.
- The configuration with our CRM is optimal.
- We can solve our data collection problems.
- It has very useful tools with Eloqua.
- The interface leaves a lot to be desired and can be very complex.
- Push messaging generates very annoying errors.
- It generally has long charging times.
- You can connect to Oracle Eloqua with Salesforce as CRM.
- I can support marketing activities.
- Improve communication with all customers.
- Toolbox functionality needs improvement.
- Documentation is poor and detailed information is lacking.
Responsys solves many of the issues around segmentation and customized touch points. It has easily accessible data and the tools to use this data to create unique sends to distinct groups.
- Program creation.
- Dynamic email creation.
- Clarity of associations within emails (data tables, programs, content, etc.).
- Launch timing flexibility.
- Automatic data upload timing flexibility.
- Oracle Eloqua has powerful functions and features that allow our campaign designers to implement the campaign flows the way we need to achieve our complex business processes.
- Oracle Eloqua provides lots of integration points with other B2B products, such as CVENT, Linkedin, ON24, Salesforce, etc. Once the integrations are connected, the data flows directly and systematically between multiple systems. It eliminates a lot of manual process and human errors.
- Oracle Eloqua also provides rich reporting capabilities for marketers to view their campaign performance.
- Some people found it hard to get started using the tool as it does take a bit of training to get used to.
- It's not cheap.
- Some people don't like the user interface.
- Detailed segmentation using contact attributes, account attributes, or custom data object attributes.
- High level of integration with other systems via apps or custom-built integrations using the Eloqua API.
- Detailed contact scoring based on activities, fit, custom objects, or account info.
- Multiple CRM integrations - Eloqua works VERY will with singular integrations with a CRM system, but has trouble when integrating with multiple CRM systems simultaneously.
- Making social sign-on and progressive profiling available using Eloqua forms outside of Eloqua landing pages, so we can get those features on Eloqua forms that we put on company pages built outside of Eloqua.
- Easy contact transfers between Eloqua instances. This would greatly improve the usability when we need to have contacts transfer instances for legal reasons (separating out our GDPR contacts to our EU instance for example) or for transferring contacts from production to the sandbox environment for testing purposes.
- Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
- Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
- Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
- Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
- Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
- To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
- Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
- Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
- Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
- Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
- Really well facilitated cookie-based interest based advertising.
- Can process huge volumes of data.
- Provides high quality metrics about your customers for campaign optimization.
- Might be seen as an invasion of privacy.
- Does not support the usage of any custom algorithms to dig deeper into insights.
- Eloqua is fully integrated with other systems within our organization.
- The platform is easy to use and manage.
- Reviewing, editing, uploading, and deleting content is simple.
- Eloqua can improve on the way it looks. The theme of Eloqua looks outdated.
- Sometimes Eloqua runs very slow and has glitches.
- Unrivaled integration with WeChat. Many of our customers are based in China, so built-in integration with WeChat has really helped us.
- Abundance of integrations. Based on past experience, Oracle Eloqua offers more integrations than any other marketing automation software.
- HyperSite Builder is simple and easy to use, allowing us to create customizable sites based on each customer.
- Harsh pricing and contract. Oracle Eloqua isn't accessible to businesses of all sizes, and the long-term contract requirement makes Oracle Eloqua a burden on the company's budget.
- Lack of integrations with Google Adwords. We have yet to see this feature be added to Eloqua.
- Implementation takes a long time. Due to the number of features that are available, it took 4-5 months for us to fully integrate Eloqua into our workflow.
We use this for our customer satisfaction center and our technical support center.
- Connects to other internal programs
- Connects information internally seamlessly
- Cannot attach photos to our Answers we publish
- Connection to video/animation library very easily
- Better Mobile App Platform
- Aggregating data.
- Creating weekly reports.
- Allowing plenty of fields to be filled out for MQL calculation purposes.
- Less technical issues with email deliveries.
- Sometimes the weekly reports don't seem to align with the daily ones.
- I didn't receive contact information for several leads that told us they previously submitted our form.
- Campaign orchestration - of all the tools I've used it has by far the best combination of ability to create campaigns fast while making them as sophisticated as you want
- Reporting - the new Insight tool allows you to be very granular and get to any level of data needed to make smart decisions
- CRM integration - it is very robust and customizable so it is easy to troubleshoot and change as the business changes
- The reporting tool, Insight, is a powerful feature, but it is relatively new and having more documentation on it would be helpful.
- Email and landing page editor are very easy to use, but it would be great to have some pre-designed email and landing page templates to start with, including an image gallery. Would also like to see more flexibility in adding custom code to non-html pages (built with designer) - for example, the ability to convert the page to HTML after it's built and make changes in the code as needed.
- The connection between contacts and companies is currently based on account/contact relationships in Salesforce - it would be great to see it mature to something more independent. For example, I'd love to have companies created and linked to contacts that are not yet in Salesforce, it will help with our ABM campaigns
- Eloqua Engage for Outlook is a better tool for BDRs than for account executives that manage deals with multiple stakeholders and often communicate in multiple threads.
It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses).
Our challenges are around finding the best ways to communicate with our homeowners to deliver the best possible experience during their home improvement project, which is an inherently stressful and potentially expensive process. Understanding how they want to be communicated with, what type of content is most relevant, and also educating them ahead of any interaction with a contractor are all key goals for our team in 2019. Additionally, we want to better understand the power of SMS through Eloqua as we move more and more towards a mobile first model.
- WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
- Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
- The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
- The delay in updating the CDO with SMS inbound responses has created some challenges for our team. We want to use multi-step forms for soliciting feedback, but the 15 mins delay creates a fragmented user experience and we've had to find workarounds that are not ideal.
The value I receive from these groups is knowing there are people out there having the same struggles and successes as myself and our team, and then having the ability to meet them in person. Those relationships are vital as we're constantly in need of subject matter experts, and we also assist individuals and teams that are facing unique challenges for their businesses.
- Side by side design view and development.
- Sent and bounce stats that are easy to navigate to.
- In-depth details about emails that are sent out.
- I’d like to see easier navigation between different email templates.
- Have a side by side view of 2 different email templates and allow for edit in both.
- Easier navigation to in-depth email stats for a specific email campaign.
- Working with a centralized database allows control over who can access what contacts.
- By adding tracking code to your web site, you can easily send targeted messages to specific web site visitors.
- The system is not intuitive, however, that's to be expected when working with a enterprise level tool vs. a consumer product.
- Help documentation/videos were not really helpful, but recently these are being updated to address some of the confusion experienced by new users.
- Behavioral interest
- Account view
- Access to data: Eloqua Insight breaks if you are trying to report on data, especially CDO data, with too many records. It is also very finicky when trying to leverage Insights with web visitor metrics, and frequently produces errors seemingly erratically as reprompting the same report with the same criteria will be successful. The latest Insight engine release is much better, but it came at the cost of some beloved features of the old/original Insight reporting.
- Enterprise grade solution built for big companies who need a robust Marketing Automation Solution
- Excellent customer service that is able to solve complex issues with the clients and work with them to customize tools
- Global support community of users and experts who beginners can approach for questions and bring up to speed on
- Available tools and resources to self-direct and self-educate before going for a P2P consultation
- You need to be Eloqua certified in order to use their tools it's that complex
- Minimal customization for SMB if they have tailored needs. Big clients get all the attention
- Eloqua is built for enterprises, not so much for SMBs; I wish their tools could fit a broader spectrum of audiences and not just to the big guys
- Easy and fast creation of campaigns. The drag and drop editor is very user-friendly.
- Website visit tracking is a great tool to spot the contacts that are really interested in our products.
- Personalization is easy and straightforward if the data quality is sufficient.
- Reporting on a few key metrics of campaigns could have been more intuitive and straightforward, however, I assume it also might be lack of my knowledge.
- Eloqua's canvas interface makes it easy in theory to stand up new campaigns quickly for no technical users.
- The email as a primary key issue if a massive headache
- There are extremely narrow limitations on how complex criteria from custom data can be
- Eloqua's near inability to handle try concept of a customer having multiple email addresses makes it nearly unusable in some areas.
- Direct messaging to customers; no more general messages to platforms that customers don't interact on
- Message allows immediate action from the customer as it may include hyperlinks
- The message is personalized whereby you can indicate the specific customer's name and issue
- Campaign reports need a little more detail
- It's very user friendly
- It's a good tool for marketers -- they don't need technical expertise to use it.
- integration - The lack of API. They don't offer native integration.
- data model - We don't have any parallel operation for push or pull outside of Eloqua. Everything is in a queue.
- lead scoring for specific set of people - We have the feature. It's a good feature. The problem is that by default whatever you do impacts all records. You can't update scoring for a certain segment of records.
- We have made some Enhancement requests, still there is no update on that. it takes a long time
I don't recommend it for B2C when they have more than 30 million records.
- Automated functionality - once designed, tested, and launched little time is needed to babysit the process. Sit back and watch it do its stuff
- Insights & Analytics - gives the details of the success of your campaign and gives you inspiration to improve where needed in future campaigns
- Continually working to design increased user ability with templates and designers
- Need more Tools in the Toolbox versus having to search for functions, i.e. Create a Picklist. One stop shopping while you build a campaign
- More visibility on Education & Training - smaller webinars to explain enhancements or FAQ's instead of waiting for account reps.
- I find certain functions in Toolbox are hard to implement with Text functions. Not sure if that's Eloqua or our own system. Text items don't always work to well and have to redo over and over.
Oracle CX Marketing (formerly Oracle Marketing Cloud) Scorecard Summary
Feature Scorecard Summary
About Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing (formerly Oracle Marketing Cloud) supports B2B (Eloqua) or B2C (Responsys) Cross-Channel Marketing and marketing automation, and enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects (Oracle Maxymiser). It now supports customer loyalty programs with the inclusion Oracle CrowdTwist. These tools support campaigns for audiences across channels including email, display search, video advertising, ecommerce, and mobile.
The solution aims to help marketers engage the right audience at the right time in their buyers’ journey. The vendor says that from real-time insight through customers’ Digital Body Language, sales teams close more deals, faster, increasing marketing ROI.
Oracle CX Marketing solutions are designed to help marketers acquire and retain ideal customers, engaging them with a relevant experience that spans the entire customer lifecycle, with personalized customer experiences via marketing automation (Responsys & Eloqua), A/B testing (Maxymiser), consistent experience and content workflow with digital asset management (Oracle CX Content), and customer profile (CX Unity, with data from the Oracle Customer Platform or Bluekai), as well as customer analytics and audience assembly (CX Audience), and rich marketing campaign analytics and custom reporting (Oracle Infinity).
Oracle CX Marketing (formerly Oracle Marketing Cloud) Screenshots
Oracle CX Marketing (formerly Oracle Marketing Cloud) Integrations
Oracle CX Marketing (formerly Oracle Marketing Cloud) Competitors
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Optional
Oracle CX Marketing (formerly Oracle Marketing Cloud) Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
Oracle CX Marketing (formerly Oracle Marketing Cloud) Technical Details
|Mobile Application:||Mobile Web|
|Supported Countries:||North & South America, EMEA, APAC, Japan|
|Supported Languages:||English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish|