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Filter 621 vetted Oracle CX Marketing (formerly Oracle Marketing Cloud) reviews and ratings
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June 14, 2021
Oracle CX Marketing is currently the one-stop shop for Marketing Automation and Database management in the Company. Integrated with other CRMs like Salesforce, we use it to manage our all Email marketing Activities and Lifecycle Marketing Automations to name the most important activities. We also use the tool to cover several territories around the globe, Making it a truly global solution.
- Email Marketing
- Marketing Automation
- Contact Database Management
- The one thing we lacked was the capability of having many to many relationship, as currently you can only have one unique email per automation
- Partner-led
Eloqua was great for our users! The stars and chili peppers really allowed our sales team to understand hot and cold leads. Sending emails was easy.
- Lead scoring
- Email engagement
- Not as user friendly
- In-house
May 17, 2021
Wolters Kluwer as an organisation has multiple divisions, one of those divisions, law & regulations; is utilizing eloqua as a one system approach towards marketing automation. The business problems it address, is that every participating business unit in this division was using their own marketing/emailing tool and there was no visibility or control on what kind of communication went out and this was in adherence with best practices. Neither was there any knowledge sharing
- Oracle Eloqua makes content sharing very easy if you are working in one instance (one environment). Different language business units are able to see best practices and best working/performing emails/campaigns are out there and how they can adept their own business to this matter.
- Oracle Eloqua supports knowledge sharing by having a one-way approach for every user role in the system itself. You are able to customize this to deny/grant additional rights where needed.
- Oracle Eloqua has advanced possibilities in how/when and where to put important marketing decision step in marketing campaigns, allowing you to benefit from your customers/contacts response rather than pushing emails all the time.
- Oracle Eloqua would do good to offer a better user overview, where users are not merely only created/edited in rights but also a good report that shows visibility of usage in a more friendly and manageable way. At the moment a lot of cross-referencing with Excel is needed to realize this.
- Oracle Eloqua would do good to update the system status page more frequently, as this is sometimes running behind months. Any big companies wanting SLA reports are left wanting more needless to say.
- Oracle Eloqua would do good to be more transparent in errors leading to emergency maintenances, sometimes there are bugs in Eloqua which are not specifically answered/revealed until an emergency fix has happened.
- Partner-led
December 27, 2020
I am a very demanding user and I always want everything to work according to my plans, Oracle makes sure that my work can obtain results without surprises, it is a widely used tool for multichannel marketing with the main objective of inviting many more clients, I count on A great work team to meet the objective of increasing the productivity of social media marketing and in general with Oracle Eloqua and its A / B tests, everything is achieved without problems.
My department was able to greatly simplify digital marketing with Oracle Eloqua and other Oracle products. The complexity in some business processes is just a bad memory and I can still be convinced that my work is more fluid and uncomplicated. The agility of our business processes is very impressive, we are a successful team thanks to Oracle products and we know that we can continue to drive all marketing campaigns with these products.
- My Oracle multichannel marketing strategy has significantly increased productivity and customers.
- Oracle simplifies business processes dedicated to digital marketing with its tools.
- Eloqua displays all performance reports with specific details.
- I have a strong marketing strategy that has paid off with high-performance business processes because I have come to understand that many Oracle features need to be used for our campaign performance to achieve the highest productivity.
- Scalability is perfect if your team can use most of Oracle's tools to minimize losses.
- Day by day I continue to use Oracle and I am convinced that it is a necessary product for all my campaigns.
- In-house
December 23, 2020
We have achieved all of our multi-channel marketing goals, managed to manage social media, successfully complete all campaigns, email automations, and everything related to marketing with the tremendous help of Oracle. There is a large number of functions in Oracle Eloqua that, I have not used yet, there are many functions that are sometimes not possible to execute them all, in general my experience with Oracle is very satisfactory. The entire marketing team works with Oracle products to handle large volumes of data and they always create reports to see the results and to know the benefits and failures. Oracle is vital to the business and our marketing aspirations. There are only three departments that have the responsibility of executing specific campaigns with Oracle, they work together in constant communication to achieve success.
- Many functions in a single product help us to have a wide production and know what is the best marketing strategy.
- Robust and precise automation with emails.
- Reliable and robust management of social networks.
- Personalization allows changes to marketing campaigns independently.
- The wide variety of functions are a great advantage, but they can also cause a headache because it is very complex to execute them all.
- My experience with Oracle is extensive and I have always achieved all my goals with their products and my opinion is very positive thanks to the fact that I consider there are no serious flaws.
- I have not experienced any difficulties running the campaigns with Oracle and I think there are no negatives.
- In-house
April 11, 2021
We are using Oracle CX Marketing (formerly Oracle Marketing Cloud) within our marketing department for segmentation by preferences, location, requests, and other criteria. Also, planning and automating email, demand generation, and content campaigns. And, seeing a summary of customer behavior and online activity, and receiving real-time website visitor alerts. It is connected to our CRM so other departments get all the relevant information regarding campaigns and leads.
- Campaign management is very easy and intuitive to send out email campaigns
- Possibility of working with various channels
- Synchronization with CRM; new contacts are added automatically
- Lead scoring could be more robust
- Setting up the platform is not easy
- Long implementation process
- In-house
We use Oracle Eloqua to create marketing campaigns to send our B2B clients marketing emails. Multiple departments at our company use Eloqua globally to serve their digital marketing purposes. We integrate Eloqua with Salesforce to allow our account executives to view our clients' digital journey and to allow them to follow up with the potential clients to complete the buying cycle.
- Oracle Eloqua has powerful functions and features that allow our campaign designers to implement the campaign flows the way we need to achieve our complex business processes.
- Oracle Eloqua provides lots of integration points with other B2B products, such as CVENT, Linkedin, ON24, Salesforce, etc. Once the integrations are connected, the data flows directly and systematically between multiple systems. It eliminates a lot of manual process and human errors.
- Oracle Eloqua also provides rich reporting capabilities for marketers to view their campaign performance.
- Some people found it hard to get started using the tool as it does take a bit of training to get used to.
- It's not cheap.
- Some people don't like the user interface.
- Partner-led
April 15, 2021
The Oracle CX Marketing (formerly Oracle Marketing Cloud) module used within our firm is Oracle Eloqua Marketing. We have been using it for a specific business division to perform the campaign orchestration, segmentation, lead management, sales and marketing alignment, etc. Our overall experience has been good and overall integrated flow for our specific business units has helped in better customer-centric marketing.
- Campaign management
- Email analysis and account engagement
- Lead management
- Integration with third-party non-industry-standard tools
- Cost effective--consulting services can be more reasonable
- Works well with Oracle Ecosystem, so good to have if Oracle Ecosystem is present
- In-house
- Partner-led
April 07, 2021
We are using Oracle BlueKai platform in our marketing department. Since it is our main analytics platform we are using it to personalize all of our marketing campaigns with more accurate information for targeted audiences. It allows us to ensure relevancy in the ads appearing for customers of our products, but also for potential customers browsing our websites.
- Really well facilitated cookie-based interest based advertising.
- Can process huge volumes of data.
- Provides high quality metrics about your customers for campaign optimization.
- Might be seen as an invasion of privacy.
- Does not support the usage of any custom algorithms to dig deeper into insights.
January 27, 2021
Our marketing department uses Oracle CX Marketing (formerly Oracle Marketing Cloud)'s Eloqua capabilities to run large-scale marketing campaigns. The ability to track a large set of data while actively managing huge campaigns is a positive about Eloqua. We routinely engage our users and prospects on multiple social, mobile, and web platforms and are able to accurately measure the level of engagement.
The insights derived from running a campaign are easy to interpret and act on with relative ease.
The insights derived from running a campaign are easy to interpret and act on with relative ease.
- By managing campaigns, we will able to keep our message consistent. Web, mobile, email, or social, we will be able to keep our messaging consistent and up to date. The repeat value of interacting with same message improves retention.
- Data gathered can be looped back into actionable workflows. It is easy to measure the results of workflows implemented and quickly pivot a campaign as may be necessary.
- Using actions and drag-and-drop workflows to build loyalty programs that nurture relationships.
- This is a powerful platform. Oracle has rich training material that is offered to customers. Helping customers engage with this material will significantly improve the outcomes.
- Archival of old objects can be improved.
- Ability to customize the number of features available and extend it as needed may be helpful.
- In-house
December 09, 2020
It is only being used by the marketing department and helps us in automating our marketing strategies and increasing sales lead generation.
- The platform is user friendly and [easy to become] accustomed with.
- It provides seamless integration with different CRM Systems.
- It has features such as lead nurturing, dynamic content, email builder.
- The sync time between the platform and CRM can be slow at times.
- The price is expensive as compared to other similar platforms.
- Lack of integrations with PPC platforms such as Google Ads.
- In-house
December 11, 2020
We are using Oracle CX Marketing (formerly Oracle Marketing Cloud) to acquire and nurture our B2B leads. We are using Eloqua for our marketing automation. We have integrated it with SalesForce (CRM)
- Built-in integration between Eloqua and SalesForce
- Tableau for reporting
- Integration with sales cloud or other CRM systems is a great feature
- Excellent lead scoring abilities. You can create custom models using weight-ages
- Simple and easy-to-learn user experience to build campaigns, launch them, and monitor them
- Reporting and dashboarding capabilities can improved; now they are shallow and difficult to use
- Sometimes we face hurdles in using email designer
- Data export capabilities are limited; not everything can be exported
- APIs to export data REST mechanism are confusing
- In-house
We are using Eloqua for our marketing automation. It's used across the whole organization. It is used to acquire and nurture leads, and integrate with Salesforce.
- Automate event registration process
- Utilize third party connectors like ReadyTalk for the complete webinar process
- Dig into our prospects with offers and track the entire process of lead conversion
- User friendly interface, which can be easily picked up without deep technological skills.
- Many features that are powerful for lead nurturing like dynamic content, custom object, segmentation
- CRM integration is seamless, which is very important to our organization. This integration mapping is also easy to audit.
- Tracking on user activities such modifications to programs and campaigns
- Bulk-creation in dynamic content setup
- More date tools that can be used for Segments
Oracle CX Marketing (formerly Oracle Marketing Cloud) is being used by our marketing department to automate our marketing operations and strategies. It helps us to execute our email marketing and lead nurturing processes while integrating with our SalesForce CRM for effective lead management.
- It has an amazing A/B testing mechanism, which helps to test different assets
- It provides features such as dynamic content and progressive profiling for personalization
- Easy creation of landing pages and web forms
- The platform can be a bit confusing; the same is true of the process for setting up segments
- The platform is expensive as compared to similar products that offer similar features
- Customization is difficult after a process has been automatically scheduled
- In-house
December 10, 2020
The Movember global email and digital marketing department (approximately four people) uses Oracle CX Marketing (formerly Oracle Marketing Cloud) to build, manage and send email and push-notification campaigns throughout the year. We build supporter journeys using the campaign canvases for one-off campaigns as well as triggered campaigns. For push notifications, we use a Swrve to Eloqua integration.
- Contact management
- Extremely customizable to the campaigns you want to create
- Covers a wide range of different kinds of campaigns
- Load time for campaigns
- Downtime for maintenance and warnings ahead of time
- Speed of response for customer support tickets
- Automatic error warnings when user may have clicked a wrong button
- Ease of reporting via Eloqua Insights
December 07, 2020
I've used Oracle CX Marketing (formerly Oracle Marketing Cloud) with several freelance clients who use it as their CRM for things such as (but not limited to) email marketing, marketing campaigns, and lead generation. Most of these clients have also integrated the tool with SalesForce for better data organization. Overall, it's helped my clients get things launched much faster and has some nice automation features when communicating with prospects.
- WYSIWYG editor--Most of my clients do not feel comfortable working with any HTML, and this tool made it super easy for these types of users. They always pick it up really quickly and don't need much help with it.
- Campaign Tracker--As a data nerd, I love the fact that there are so many different metrics that can be analyzed when running your campaigns. They make it very clear how areas of your marketing are performing, which ultimately makes it easier for people to understand what they are doing right and wrong.
- Overall Community--You'll have an easy time getting up to speed if you're a new user. And the community is very receptive to folks who need help.
- Best for enterprises, but I always find many SMBs that ask me about using their tool, but the hard truth is it would be too robust for their needs
- They need to improve the way the tool looks. I'm a big HubSpot user and the difference in UI is night and day. It's too clunky is some areas.
- In-house
December 07, 2020
We used Eloqua to manage our internal and external communications, across the full life cycle of our student body (from recruitment through to Alumni engagement). The use of the platform was centralized in our Marketing department, with support from our Partners in IT. Prior to purchasing Eloqua, we used multiple decentralized systems and processes to execute our electronic communications which presented challenges in terms of consistent branding and messaging strategy.
Prior to Eloqua, we also did not have a mechanism that allowed us to score and prioritize leads for follow-up, which we were able to do after implementation to a good deal of success.
Prior to Eloqua, we also did not have a mechanism that allowed us to score and prioritize leads for follow-up, which we were able to do after implementation to a good deal of success.
- Execution of email campaigns.
- Lead management and scoring.
- Landing page management.
- Customizable levels of access to the platform.
- Security.
- Template management.
- Unintuitive interface.
- Requires a good level of technical knowledge to leverage fully.
- 3rd party implementations.
- Expensive.
- Lengthy onboarding process.
- Partner-led
Oracle Eloqua is being used by our marketing department for external email communications. We use it to send event invitations, email newsletters, notifications, etc. We recently purchased this product to replace another that we used for email communications, so we are still learning, but it has a lot of great functionality.
- Email Creation
- Email Campaign Creation
- Analytics
- Integration with D365
- Template vs. Campaign Organization
December 03, 2020
We use Eloqua for our company's marketing purposes. We sync it with Salesforce, so all the data we gather from an email campaign or any data collected from a landing page can be used by our sales team. We previously used to resell Eloqua to our clients, however we still offer Eloqua support to our clients.
- The user-interface is probably their biggest strength. It's very clean and easy to navigate for marketers.
- Eloqua is segmentation is powerful, you can segment users on so many different levels from contact data to how they interacted with an email or landing page.
- Their training for the product is unparalleled. From full-day to two hour training courses, you learn with others who may ask questions that you never thought to ask. It's well worth it to go through some of the basic training.
- In Eloqua 9 you had access to a folder structure on the left hand side of the screen when you were in emails or micro sites. This made it easy to switch between emails as well as see the folder structure you were currently in. In Eloqua 10 they did away with it and now in order to get back into the folder you have to leave the email you're working on.
December 03, 2020
Oracle Eloqua is currently being used as a CRM tool and an emailing tool within our organization. It is being used by marketing groups within each service line within the organization. The whole organization, globally, uses the same platform and database. The business problem Eloqua addresses is the need to communicate with our clients and potential clients.
- Eloqua is fully integrated with other systems within our organization.
- The platform is easy to use and manage.
- Reviewing, editing, uploading, and deleting content is simple.
- Eloqua can improve on the way it looks. The theme of Eloqua looks outdated.
- Sometimes Eloqua runs very slow and has glitches.
- In-house
October 15, 2020
Oracle Eloqua is being used by our Marketing Department. It allows us to achieve targeted outreach, promotion, and updates at scale. Oracle supports our large database of contacts that other marketing automation platforms can't. Oracle's campaign canvas and segmentation tools are also very easy to use but allow for advanced orchestration.
- Segmentation
- Campaign orchestration
- Scalability
- UI for backend
- Builder for shared content
- Syncing volume
- In-house
Oracle Eloqua is used by the Marketing department and by club representatives as a means of email creation. It allows for easy creation of emails by users who may not have a strong design background or any exposure to coding.
- Ease of design. Anyone with little to no exposure to digital design can fairly easily figure out how to put together an email using the responsive templates provided.
- The new responsive templates are a great addition, but could use more flexibility for those with more advanced design backgrounds.
May 01, 2020
Oracle Responsys allows us to solve different data collection problems, we can create personalized campaigns without much effort. In addition, Responsys gives us the possibility of creating large complex automations. We have configured our CRM to automatically add all the contacts. It is currently being used in different departments and I really like the tools it has with Eloqua.
- We managed to efficiently automate campaigns with Responsys and its complex automations.
- The configuration with our CRM is optimal.
- We can solve our data collection problems.
- It has very useful tools with Eloqua.
- The interface leaves a lot to be desired and can be very complex.
- Push messaging generates very annoying errors.
- It generally has long charging times.
Not yet, but I'm interested in Oracle user groups
April 29, 2020
We have solved inefficient campaign and program issues thanks to Oracle Eloqua. In addition, we have supported marketing activities and improved communication with our clients. We managed to connect Oracle Eloqua with Salesforce as CRM and we have become much more efficient. We are still working to improve our entire work environment, but we are on the right track.
- You can connect to Oracle Eloqua with Salesforce as CRM.
- I can support marketing activities.
- Improve communication with all customers.
- Toolbox functionality needs improvement.
- Documentation is poor and detailed information is lacking.
Not yet, but I'm interested in Oracle user groups
- In-house
- Partner-led
March 04, 2020
Responsys is used across all brands to deploy and manage email and SMS campaigns. It houses messages ranging from acquisition to portfolio management. Additionally, it also houses many of the operational messages we send week to week.
Responsys solves many of the issues around segmentation and customized touch points. It has easily accessible data and the tools to use this data to create unique sends to distinct groups.
Responsys solves many of the issues around segmentation and customized touch points. It has easily accessible data and the tools to use this data to create unique sends to distinct groups.
- Segmentation.
- Program creation.
- Dynamic email creation.
- Clarity of associations within emails (data tables, programs, content, etc.).
- Launch timing flexibility.
- Automatic data upload timing flexibility.
Oracle CX Marketing (formerly Oracle Marketing Cloud) Scorecard Summary
Feature Scorecard Summary
What is Oracle CX Marketing (formerly Oracle Marketing Cloud)?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:
- Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
- Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
- Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
- Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
- Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
- Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
- Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
- Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
- Oracle DataFox: Verified company data & real-time signals to drive personalized marketing
These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.
Oracle CX Marketing (formerly Oracle Marketing Cloud) Screenshots
Oracle CX Marketing (formerly Oracle Marketing Cloud) Videos (2)
Oracle CX Marketing (formerly Oracle Marketing Cloud) Downloadables
Oracle CX Marketing (formerly Oracle Marketing Cloud) Integrations
Salesforce.com, Insightpool Social Selling Platform, Oracle CRM On Demand, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Oracle Engagement Cloud (formerly Oracle Sales Cloud), Oracle Marketing App Cloud, Verticurl, DemandGen, MarketOne
Oracle CX Marketing (formerly Oracle Marketing Cloud) Competitors
Oracle CX Marketing (formerly Oracle Marketing Cloud) Pricing
Starting Price: $2,000
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Optional
CX Marketing pricing is a function of usage.
Oracle CX Marketing (formerly Oracle Marketing Cloud) Support Options
| Paid Version | |
|---|---|
| Phone | |
| Live Chat | |
| Forum/Community | |
| FAQ/Knowledgebase | |
| Social Media | |
| Video Tutorials / Webinar | |
| Premier Support |
Oracle CX Marketing (formerly Oracle Marketing Cloud) Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | Mobile Web |
| Supported Countries: | North & South America, EMEA, APAC, Japan |
| Supported Languages: | English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish |
Frequently Asked Questions
What is Oracle CX Marketing (formerly Oracle Marketing Cloud)?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
How much does Oracle CX Marketing (formerly Oracle Marketing Cloud) cost?
Oracle CX Marketing (formerly Oracle Marketing Cloud) starts at $2000.
What are Oracle CX Marketing (formerly Oracle Marketing Cloud)'s top competitors?
Marketo, Salesforce Marketing Cloud Email Studio, and HubSpot Marketing Hub are common alternatives for Oracle CX Marketing (formerly Oracle Marketing Cloud).
What is Oracle CX Marketing (formerly Oracle Marketing Cloud)'s best feature?
Reviewers rate Integration with Salesforce.com highest, with a score of 8.7.
Who uses Oracle CX Marketing (formerly Oracle Marketing Cloud)?
The most common users of Oracle CX Marketing (formerly Oracle Marketing Cloud) are from Enterprises and the Computer Software industry.