Great overall campaign management platform!
Oracle CX Marketing is being used mainly by the marketing department. The marketing department uses it for many different uses, including …
Oracle CX Marketing
Top Rated
Oracle CX Marketing
Starting at $2,000 per month
View PricingOverview
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Top Rated
2022
Most Loved
2022
Popular Features
View all 26 featuresLanding pages (125)
8.5
85%
List management (127)
8.4
84%
Email deliverability reporting (237)
8.4
84%
Dashboards (123)
8.1
81%
Reviewer Pros & Cons
View all pros & consVideo Reviews
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Oracle CX Marketing, and make your voice heard!
Pricing
View all pricingEntry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $2,000 per month
Features Scorecard
Email & Online Marketing
8.3
83%
Lead Management
8.3
83%
Campaign Management
8.3
83%
Social Media Marketing
7.8
78%
Reporting & Analytics
8.1
81%
Platform & Infrastructure
8.1
81%
Product Details
What is Oracle CX Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:
- Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
- Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
- Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
- Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
- Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
- Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
- Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
- Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
- Oracle DataFox: Verified company data & real-time signals to drive personalized marketing
These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.
Oracle CX Marketing Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Oracle CX Marketing Screenshots
Oracle CX Marketing Videos
Oracle CX Marketing Downloadables
Oracle CX Marketing Integrations
- Salesforce.com
- Insightpool Social Selling Platform
- Oracle CRM On Demand
- Microsoft Dynamics 365
- Oracle Engagement Cloud (formerly Oracle Sales Cloud)
- Oracle Marketing App Cloud
- Verticurl
- DemandGen
- MarketOne
Oracle CX Marketing Competitors
Oracle CX Marketing Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Mobile Web |
| Supported Countries | North & South America, EMEA, APAC, Japan |
| Supported Languages | English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish |
Comparisons
View all alternatives
Frequently Asked Questions
What is Oracle CX Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
How much does Oracle CX Marketing cost?
Oracle CX Marketing starts at $2000.
What are Oracle CX Marketing's top competitors?
Adobe Marketo Engage, Salesforce Marketing Cloud Email Studio, and HubSpot Marketing Hub are common alternatives for Oracle CX Marketing.
What is Oracle CX Marketing's best feature?
Reviewers rate Landing pages and Lead nurturing and Integration with Salesforce.com highest, with a score of 8.5.
Who uses Oracle CX Marketing?
The most common users of Oracle CX Marketing are from Enterprises (1,001+ employees) and the Computer Software industry.
Reviews and Ratings
(650)
Reviews
(1-25 of 248)- Popular Filters
Companies can't remove reviews or game the system. Here's why
March 08, 2022
Great overall campaign management platform!
Oracle CX Marketing is being used mainly by the marketing department. The marketing department uses it for many different uses, including organizing and unifying specific campaigns and the data points involved. The business problems that Oracle CX Marketing addresses include mainly campaign management as well as content management specifically for the marketing team.
- Campaign management
- Audience segmentation
- Optimization
- User experience
- Customer support
- Onboarding
December 07, 2021
A much-recommended tool for marketers.
Eloqua is being used in our company's sales and marketing
department as a partner helping in performing almost everything. It is helping
us out in processing and launching our campaigns and we can execute our
marketing-related plans .with it, we can set up something that is even complex
and its integration API abilities are undoubtedly amazing.
- With its online behavior track feature, we can keep an eye on our customer’s behavior on our website.
- Automated email responses make things less time-consuming and with automated responses, we don’t have to spend time responding to everyone.
- Good in delivering outbound emails.
- Expensive price range.
- Reports are basic with precise information and very few details.
- Everything else is going great so no other flaw to mention.
December 01, 2021
Great for optimizing and enhancing the performance.
Oracle is helping us in providing analytics that made it possible for us to track and measure the behavior of our customers on the digital platform especially on the website of our company. We can find potential customers and can also manage our data using this platform. The reports it generates are beneficial for us in many ways especially in the growth of our business.
- We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
- It is highly customizable.
- It presents data in a form that is easily understandable and reports are highly beneficial for us.
- Analytics in the form of graphs.
- The user interface is not much friendly, especially for the newbies.
- It doesn’t provide updates.
- Sometimes depict buggy behavior.
November 20, 2021
Powerful marketing automation tool.
Our marketing department has become dependant on this tool
in a very short span. Starting from its analytics, which provides us with the
multiple graphs that support analysis and tracking and this ultimately leads us
to analyze the performance and visitor’s behavior as well. We can find new and
potential clients and allow many customizations. Data collection and sharing
are other major important factors that lead the business.
- We are managing marketing via emails using it and hence I can claim that its email marketing is transcendent.
- We can interpret and analyze data as well.
- The insight it provides and analytics are quite helpful for us.
- The level of Flexibility.
- Mobile access.
- Sometimes it starts working automatically and installs the data which is incorrect and I really need the Oracle team to get it fixed.
- It hasn’t provided any update for long.
- Not a user-friendly marketing automation tool.
November 19, 2021
A highly intuitive and efficient tool for marketing.
Oracle Eloqua is being used in our marketing and sales
department for almost a year and this has been a wonderful experience of
campaign management. My team and I have found it highly flexible when it comes
to data management. Moreover, it is amazing for lead management and gives us
leverage to track the online behavior of the clients and we can do their
segmentation as well.
- Automated email responses provide supports in creating a better relationship with the clients.
- The way it allows the tracking of online behavior is extensive.
- It is amazing in handling the bulk of data and records as well.
- It facilitates us with the graphical representation of the performance of our campaign which helps in better understanding.
- Reports need to be more detailed and equipped with all the nitty-gritty detail in a precise manner.
- The cost is quite outrageous and I am not satisfied with such a high price as it is the highest among all its competitors.
- A complicated tool that demands brainstorming.
Oracle CX Marketing is a very important part of my departments' marketing infrastructure, especially when it comes to harnessing the potential of prospective and existing customers across different sales and marketing channels available to us.
In my role, I work exclusively with Oracle Eloqua for customizing digital-focused marketing campaigns qualifying and segmenting leads, with the ultimate goal of increasing our sales numbers.
- Real-time tracking of marketing campaign performance.
- Email marketing.
- Marketing campaign analytics.
- The user interface is unintuitive, and this was a major hurdle for me at my beginner stage of using this solution.
- Lack of easy access to support resources without necessarily relying on official channels.
October 11, 2021
Powerful marketing and customer management platform.
Oracle CX Marketing is a single unit that has unified all our marketing channels across our entire company. It helps us organize effective marketing campaigns that we use to publish our adverts on our marketing platforms. It enhances [the] customer interaction journey with our sales and marketing team to be productive.
- It unifies all marketing channels across our organization.
- There is no missing functionality and I have not identified new room of improvement.
October 05, 2021
Using Eloqua for large-scale campaigns
Oracle CX Marketing is used by specific departments in our organization. The platform helps to unify all prospects and customer marketing signals in a single view. It helps with gauging real-time performances and also helps in retaining customer loyalty.
- Real-time performance measurement
- Cross-channel marketing
- Critical campaign can be handled smoothly
- The price is expensive as compared to other options
- Long implementation process
- The sync time between the platform and the CRM is slow at times
October 05, 2021
Great product
We have mostly used Oracle CX marketing for its email marketing capabilities and for testing landing pages via email. It has very many automation capabilities, which helps to save us time. This tool also helps make reporting super easy. It is used by a lot of our organization.
- Email marketing
- Reporting
- Support
- Automation
- Definitely expensive
- UI is a bit cluttered and could be improved
- Constantly changing, so need to keep up with the latest version - this is both good and bad
Oracle CX Marketing is used as the primary marketing engine at the company - to drive all marketing campaigns and programs. It was used for lead scoring and orchestration, list segmentation, customer journey mapping - and connected to Salesforce to provide end-to-end visibility into the customer journey. We also used it for content creation, publication, and insights from our web properties.
- Campaign management is very easy and intuitive to send out email campaigns and build workflows.
- Support for multi-channel campaigns not limited to emails - works well as a CDP that provides a 360 view of a prospect/customer.
- Good integration with CRM (Salesforce).
- Implementation and roll-out wasn't very easy and had some hiccups
- Lead scoring is not as intuitive as other similar programs
- Onboarding and training lacked resources
August 16, 2021
Excellent testing and personalisation module
We are currently using the maximizer module of the Oracle CX Marketing suite to run our testing and personalization programs across several different domains. Primarily this is utilized by a central team that supports the rest of the business with their needs.
- Segmentation discovery
- Multivariate testing
- Personalization
- Self service UI could be improved
- Renewal negotiation is needlessly complex
Oracle CX Marketing is currently the one-stop shop for Marketing Automation and Database management in the Company. Integrated with other CRMs like Salesforce, we use it to manage our all Email marketing Activities and Lifecycle Marketing Automations to name the most important activities. We also use the tool to cover several territories around the globe, Making it a truly global solution.
- Email Marketing
- Marketing Automation
- Contact Database Management
- The one thing we lacked was the capability of having many to many relationship, as currently you can only have one unique email per automation
May 29, 2021
Oracle isn’t just for ERP!
Eloqua was great for our users! The stars and chili peppers really allowed our sales team to understand hot and cold leads. Sending emails was easy.
- Lead scoring
- Email engagement
- Not as user friendly
May 17, 2021
Oracle Eloqua review by 5+ Eloqua specialist
Wolters Kluwer as an organisation has multiple divisions, one of those divisions, law & regulations; is utilizing eloqua as a one system approach towards marketing automation. The business problems it address, is that every participating business unit in this division was using their own marketing/emailing tool and there was no visibility or control on what kind of communication went out and this was in adherence with best practices. Neither was there any knowledge sharing
- Oracle Eloqua makes content sharing very easy if you are working in one instance (one environment). Different language business units are able to see best practices and best working/performing emails/campaigns are out there and how they can adept their own business to this matter.
- Oracle Eloqua supports knowledge sharing by having a one-way approach for every user role in the system itself. You are able to customize this to deny/grant additional rights where needed.
- Oracle Eloqua has advanced possibilities in how/when and where to put important marketing decision step in marketing campaigns, allowing you to benefit from your customers/contacts response rather than pushing emails all the time.
- Oracle Eloqua would do good to offer a better user overview, where users are not merely only created/edited in rights but also a good report that shows visibility of usage in a more friendly and manageable way. At the moment a lot of cross-referencing with Excel is needed to realize this.
- Oracle Eloqua would do good to update the system status page more frequently, as this is sometimes running behind months. Any big companies wanting SLA reports are left wanting more needless to say.
- Oracle Eloqua would do good to be more transparent in errors leading to emergency maintenances, sometimes there are bugs in Eloqua which are not specifically answered/revealed until an emergency fix has happened.
No
April 12, 2021
Big marketing automation software
We are using Oracle CX Marketing (formerly Oracle Marketing Cloud) within our marketing department for segmentation by preferences, location, requests, and other criteria. Also, planning and automating email, demand generation, and content campaigns. And, seeing a summary of customer behavior and online activity, and receiving real-time website visitor alerts. It is connected to our CRM so other departments get all the relevant information regarding campaigns and leads.
- Campaign management is very easy and intuitive to send out email campaigns
- Possibility of working with various channels
- Synchronization with CRM; new contacts are added automatically
- Lead scoring could be more robust
- Setting up the platform is not easy
- Long implementation process
April 07, 2021
Data Management Platform that makes a difference!
We are using Oracle BlueKai platform in our marketing department. Since it is our main analytics platform we are using it to personalize all of our marketing campaigns with more accurate information for targeted audiences. It allows us to ensure relevancy in the ads appearing for customers of our products, but also for potential customers browsing our websites.
- Really well facilitated cookie-based interest based advertising.
- Can process huge volumes of data.
- Provides high quality metrics about your customers for campaign optimization.
- Might be seen as an invasion of privacy.
- Does not support the usage of any custom algorithms to dig deeper into insights.
April 02, 2021
Eloqua Rocks!
We use Oracle Eloqua to create marketing campaigns to send our B2B clients marketing emails. Multiple departments at our company use Eloqua globally to serve their digital marketing purposes. We integrate Eloqua with Salesforce to allow our account executives to view our clients' digital journey and to allow them to follow up with the potential clients to complete the buying cycle.
- Oracle Eloqua has powerful functions and features that allow our campaign designers to implement the campaign flows the way we need to achieve our complex business processes.
- Oracle Eloqua provides lots of integration points with other B2B products, such as CVENT, Linkedin, ON24, Salesforce, etc. Once the integrations are connected, the data flows directly and systematically between multiple systems. It eliminates a lot of manual process and human errors.
- Oracle Eloqua also provides rich reporting capabilities for marketers to view their campaign performance.
- Some people found it hard to get started using the tool as it does take a bit of training to get used to.
- It's not cheap.
- Some people don't like the user interface.
December 23, 2020
When I talk about Oracle I can't hide my smile ...
We have achieved all of our multi-channel marketing goals, managed to manage social media, successfully complete all campaigns, email automations, and everything related to marketing with the tremendous help of Oracle. There is a large number of functions in Oracle Eloqua that, I have not used yet, there are many functions that are sometimes not possible to execute them all, in general my experience with Oracle is very satisfactory. The entire marketing team works with Oracle products to handle large volumes of data and they always create reports to see the results and to know the benefits and failures. Oracle is vital to the business and our marketing aspirations. There are only three departments that have the responsibility of executing specific campaigns with Oracle, they work together in constant communication to achieve success.
- Many functions in a single product help us to have a wide production and know what is the best marketing strategy.
- Robust and precise automation with emails.
- Reliable and robust management of social networks.
- Personalization allows changes to marketing campaigns independently.
- The wide variety of functions are a great advantage, but they can also cause a headache because it is very complex to execute them all.
- My experience with Oracle is extensive and I have always achieved all my goals with their products and my opinion is very positive thanks to the fact that I consider there are no serious flaws.
- I have not experienced any difficulties running the campaigns with Oracle and I think there are no negatives.
December 12, 2020
A great tool for marketers
Oracle CX Marketing (formerly Oracle Marketing Cloud) is being used by our marketing department to automate our marketing operations and strategies. It helps us to execute our email marketing and lead nurturing processes while integrating with our SalesForce CRM for effective lead management.
- It has an amazing A/B testing mechanism, which helps to test different assets
- It provides features such as dynamic content and progressive profiling for personalization
- Easy creation of landing pages and web forms
- The platform can be a bit confusing; the same is true of the process for setting up segments
- The platform is expensive as compared to similar products that offer similar features
- Customization is difficult after a process has been automatically scheduled
December 11, 2020
Boost your marketing potential with Oracle CX Marketing
We are using Oracle CX Marketing (formerly Oracle Marketing Cloud) to acquire and nurture our B2B leads. We are using Eloqua for our marketing automation. We have integrated it with SalesForce (CRM)
- Built-in integration between Eloqua and SalesForce
- Tableau for reporting
- Integration with sales cloud or other CRM systems is a great feature
- Excellent lead scoring abilities. You can create custom models using weight-ages
- Simple and easy-to-learn user experience to build campaigns, launch them, and monitor them
- Reporting and dashboarding capabilities can improved; now they are shallow and difficult to use
- Sometimes we face hurdles in using email designer
- Data export capabilities are limited; not everything can be exported
- APIs to export data REST mechanism are confusing
December 10, 2020
Marketing campaign management
The Movember global email and digital marketing department (approximately four people) uses Oracle CX Marketing (formerly Oracle Marketing Cloud) to build, manage and send email and push-notification campaigns throughout the year. We build supporter journeys using the campaign canvases for one-off campaigns as well as triggered campaigns. For push notifications, we use a Swrve to Eloqua integration.
- Contact management
- Extremely customizable to the campaigns you want to create
- Covers a wide range of different kinds of campaigns
- Load time for campaigns
- Downtime for maintenance and warnings ahead of time
- Speed of response for customer support tickets
- Automatic error warnings when user may have clicked a wrong button
- Ease of reporting via Eloqua Insights
December 07, 2020
Eloqua--still a great go-to CRM
I've used Oracle CX Marketing (formerly Oracle Marketing Cloud) with several freelance clients who use it as their CRM for things such as (but not limited to) email marketing, marketing campaigns, and lead generation. Most of these clients have also integrated the tool with SalesForce for better data organization. Overall, it's helped my clients get things launched much faster and has some nice automation features when communicating with prospects.
- WYSIWYG editor--Most of my clients do not feel comfortable working with any HTML, and this tool made it super easy for these types of users. They always pick it up really quickly and don't need much help with it.
- Campaign Tracker--As a data nerd, I love the fact that there are so many different metrics that can be analyzed when running your campaigns. They make it very clear how areas of your marketing are performing, which ultimately makes it easier for people to understand what they are doing right and wrong.
- Overall Community--You'll have an easy time getting up to speed if you're a new user. And the community is very receptive to folks who need help.
- Best for enterprises, but I always find many SMBs that ask me about using their tool, but the hard truth is it would be too robust for their needs
- They need to improve the way the tool looks. I'm a big HubSpot user and the difference in UI is night and day. It's too clunky is some areas.
We used Eloqua to manage our internal and external communications, across the full life cycle of our student body (from recruitment through to Alumni engagement). The use of the platform was centralized in our Marketing department, with support from our Partners in IT. Prior to purchasing Eloqua, we used multiple decentralized systems and processes to execute our electronic communications which presented challenges in terms of consistent branding and messaging strategy.
Prior to Eloqua, we also did not have a mechanism that allowed us to score and prioritize leads for follow-up, which we were able to do after implementation to a good deal of success.
Prior to Eloqua, we also did not have a mechanism that allowed us to score and prioritize leads for follow-up, which we were able to do after implementation to a good deal of success.
- Execution of email campaigns.
- Lead management and scoring.
- Landing page management.
- Customizable levels of access to the platform.
- Security.
- Template management.
- Unintuitive interface.
- Requires a good level of technical knowledge to leverage fully.
- 3rd party implementations.
- Expensive.
- Lengthy onboarding process.
December 04, 2020
Oracle Eloqua - Great Tool
Oracle Eloqua is being used by our marketing department for external email communications. We use it to send event invitations, email newsletters, notifications, etc. We recently purchased this product to replace another that we used for email communications, so we are still learning, but it has a lot of great functionality.
- Email Creation
- Email Campaign Creation
- Analytics
- Integration with D365
- Template vs. Campaign Organization
December 03, 2020
Eloqua - A Marketer's Best Friend
We use Eloqua for our company's marketing purposes. We sync it with Salesforce, so all the data we gather from an email campaign or any data collected from a landing page can be used by our sales team. We previously used to resell Eloqua to our clients, however we still offer Eloqua support to our clients.
- The user-interface is probably their biggest strength. It's very clean and easy to navigate for marketers.
- Eloqua is segmentation is powerful, you can segment users on so many different levels from contact data to how they interacted with an email or landing page.
- Their training for the product is unparalleled. From full-day to two hour training courses, you learn with others who may ask questions that you never thought to ask. It's well worth it to go through some of the basic training.
- In Eloqua 9 you had access to a folder structure on the left hand side of the screen when you were in emails or micro sites. This made it easy to switch between emails as well as see the folder structure you were currently in. In Eloqua 10 they did away with it and now in order to get back into the folder you have to leave the email you're working on.