Better Marketing for small teams
Updated September 30, 2015

Better Marketing for small teams

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marketo

Our marketing department uses Marketo to increase the effectiveness of our small marketing team.

Pros

  • Lead management
  • Automated emails
  • Behavior based marketing

Cons

  • Real time personalization
  • API support and data integration
  • Better segmentation
100,000 to 250,000
Behavior based marketing makes it easier to get the right message in front of the right lead.

Adobe Marketo Engage Feature Ratings

7.1
WYSIWYG email editor
4
Dynamic content
9
Ability to test dynamic content
7
Landing pages
8
A/B testing
6
Mobile optimization
9
Email deliverability reporting
8
List management
6
7.5
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
8
5.5
Calendaring
5
Event/webinar marketing
6
8.0
Social sharing and campaigns
8
Social profile integration
8
3.7
Dashboards
4
Standard reports
3
Custom reports
4
8.0
API
7
Role-based workflow & approvals
9
Customizability
8

Using Marketo

Marketo Implementation

Using Marketo

Common task are very easy to accomplish. Once you branch out into the uncommon limitations in the software may prevent you from accomplishing you goals.

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