Better Marketing for small teams
Updated September 30, 2015

Better Marketing for small teams

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marketo

Our marketing department uses Marketo to increase the effectiveness of our small marketing team.
  • Lead management
  • Automated emails
  • Behavior based marketing
  • Real time personalization
  • API support and data integration
  • Better segmentation
Behavior based marketing makes it easier to get the right message in front of the right lead.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
4
Dynamic content
9
Ability to test dynamic content
7
Landing pages
8
A/B testing
6
Mobile optimization
9
Email deliverability reporting
8
List management
6
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
8
Calendaring
5
Event/webinar marketing
6
Social sharing and campaigns
8
Social profile integration
8
Dashboards
4
Standard reports
3
Custom reports
4
API
7
Role-based workflow & approvals
9
Customizability
8

Marketo Implementation

Using Marketo

Common task are very easy to accomplish. Once you branch out into the uncommon limitations in the software may prevent you from accomplishing you goals.