Essential tool for today's marketing teams
Updated September 30, 2015
Essential tool for today's marketing teams
Score 9 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
One of the biggest problems we've tackled in the past year is how to implement product specific lead scoring so that we are able to pass marketing qualified leads to our sales reps for specific product offerings. We have an array of product offerings and just using the out of the box, global scoring was not as helpful for us. Since we've built out the product level lead scoring and lead lifecycle programs, we have been able to pass on much better MQL's to our sales reps.
- Powerful and flexible enough to develop and deploy both simple and complex campaigns with ease.
- It is integrated with our instance of SFDC, so it is continually being updated with data from our sales reps that we can use to segment and target.
- With the Marketo Sales Insight tool, our reps are able to see what marketing is doing and how their contacts are responding to it.
- Sometimes complex Smart Lists run frustratingly slow and we have to break them apart into several, less complex lists.
- I'm not very experienced in HTML so building the landing page and email templates is a bit of a challenge.
- Marketo Sales Insight Outlook Add-in is not supported and difficult to deal with.
- We have been able to pass on much better MQL's to our sales reps.
250,000 to 1 million
Adobe Marketo Engage Feature Ratings
Using Marketo
Marketo Implementation
- Professional services company
TPG