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Great Marketing Automation Platform—Everything You Didn't Know You Need
Updated September 30, 2015

Great Marketing Automation Platform—Everything You Didn't Know You Need

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Sales Insight

Overall Satisfaction with Marketo

Our digital team in the marketing department uses Marketo for email marketing and lead generation. The analytics it provides are invaluable to those across the firm accessing it in Salesforce through Sales Insight.
  • Segmenting your audience with the ability to build smart lists based on anything you can imagine.
  • Email marketing is easy to use and teach new employees.
  • The Sales Insight plugin to Salesforce provides invaluable sharing of knowledge across the company.
  • When we first implemented the platform, there were issues with email deliverability but this issue has since never come up.
  • Sometimes the support staff is not knowledgeable enough to help with problems which requires a delayed response.
Marketo is much more robust than ExactTarget, there is no comparison. We used that platform before we used Marketo and the functionality used to be comparable to Constant Contact. I'm not sure how the platform operates now that Salesforce acquired them.
I think any business who sends emails; would like to track web activity or who manages contacts would benefit from implementing Marketo into their organization.

Adobe Marketo Engage Feature Ratings

9.7
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
10.0
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
9.5
Calendaring
9
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10

Using Marketo

4 - Digital Marketing
4 - Digital marketing team
  • Email Marketing
  • Lead generation
  • Drip campaigns
  • Cross selling
  • Social
We have renewed two times previously. I don't believe there is another platform that can outshine what Marketo has done for our organization.
  • Increased employee efficiency—since we have implemented Marketo, we have increased our production volume by 200%.
  • ROI is now measurable which is the greatest value of all!
  • Automated and drip campaigns take the work out of marketing, great tools.

Marketo Implementation

  • Professional services company
LeadMD