Marketo - because you need to know where that lead has been
Overall Satisfaction with Marketo Marketing Automation
Marketo is used in Marketing to manage leads and the ongoing nurturing of those leads.
Pros
- Quick answers to questions regarding what is working, and what is not.
- Easy to review data in various formats, plus I can quickly dump to Excel if needed.
- Integrated with Salesforce.com and CAKE, so that I can see the entire customer journey from anonymous browsing to closed/won.
- Automated email updates sent out, so that I can keep key people up-to-date without needing to run separate reports.
- Simple to build a campaign that I can turn on, and it runs automatically as I add new leads.
- Full support for keeping compliant with various international email marketing laws.
Cons
- Biggest challenge is keeping campaigns organized over time. Sometimes tough to go backwards and clean out poorly detailed or run campaigns.
- Cleaning out bad emails, lacking emails, etc. Again - the auditing process is cumbersome.
- Risk of bloatware. As more functionality is added, tougher for a manager (as opposed to a daily user) to find what they want to see. Not there yet - but an ongoing concern.
- Nomenclature of names, leads, contacts, accounts discrepancies between different products (i.e. Salesforce calls it one thing, Marketo calls it another).
- I can see exactly what is happening with our leads.
- Reports are automatically sent out.
- Reporting needs to be simplified for an exec sponsor only dashboard view / email.
25,000 to 100,000
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