New user to Marketo
November 20, 2015

New user to Marketo

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is being used at my company to send emails to our client base about our products. We also use the Marketo lead database quite a bit to gather data on how a certain email or campaign performed and see if there is anything we need to modify.
  • Marketo really simplifies marketing automation.
  • The ability to clone emails or campaign saves so much time!
  • Being new to Marketo the product documents have really helped me!
  • I would love to see an improvement in the email editor, it was recently changed and has been more difficult to use.
  • We are able to report on ROI now
  • Speed of campaign development has increased
  • Better customer service
One thing to ask about is how Marketo syncs with other programs you are currently using like Vidyard or Salesforce.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
10
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
Not Rated