Item: Mautic (open source)
Rating: 10
Author: Dirk Spannaus

Use Cases and Deployment Scope

Marketing automation with Mautic (open source) is used for several use cases within twentyZen. We use it for product development, user training, and initial community building as well as for lead nurturing and client relationship campaigns. We started to develop custom plugins and integrations to interact with other system we regularly use.

Pros and Cons

It reduces cost of using marketing automation for smaller companies
A lot of ways to integrate with third-party and our own developed plugins
A growing ecosystem of IT companies, helping clients to make the best use of Mautic (open source)

Long-term support of versions
Bug fixing
Documentation

Return on Investment

Automating interactions with clients in an early funnel stage
Focusing your sales team on the best qualified leads
Influencing purchase decisions along the customer journey

Alternatives Considered

Keap (formerly Infusionsoft)

Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.

Key Insights

Do you think Mautic (open source) delivers good value for the price?

Yes

Are you happy with Mautic (open source)'s feature set?

Yes

Did Mautic (open source) live up to sales and marketing promises?

Yes

Did implementation of Mautic (open source) go as expected?

Yes

Would you buy Mautic (open source) again?

Yes

Likelihood to Recommend

Mautic (open source) is a good start into marketing automation for companies with people who have some technical understanding or know people who have it. There are a lot of commercial alternatives out there that combine even some more functionality into one tool. But that's feature overkill nobody needs from the very beginning. The value of marketing automation campaigns is in the content and the campaigns. The tool is only supporting the magic. So buying an expensive tool with all the bells and whistles you might need in the future eats up the budget you need for creating content and marketing campaigns in the beginning. By the time you might build up a lot of knowledge to stay with Mautic (open source) for long time or if you feel some pain with missing features or bugs, you may still decide again later.

Mautic (open source)--A fantastic way for many to start with marketing automation

Overall Satisfaction with Mautic (open source)