Perfect SMB Email Marketing, Automation, and Reporting Engine
January 05, 2022

Perfect SMB Email Marketing, Automation, and Reporting Engine

Gulam Gaus Warsi | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mautic (open source)

I use Mautic's email marketing engine as a way to generate marketing qualified leads for different businesses in various sectors such as Technology, Cloud Computing, Real Estate, Electronics, and many more. The structure of Mautic is easy to implement and understand and the flexibility to modify Mautic according to the requirements is commendable. Mautic allows us to run email marketing campaigns to the various users and helps to keep track of different statics required in the reporting.

Pros

  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management

Cons

  • Multiple SMTP management
  • Reply-to address
  • Dynamic AMP emails
  • Robust dynamic field management
  • Email testing
  • Dark mode testing
  • ADA score
  • Send simulations
  • Send reports
  • Email Marketing Engine: 3/5
  • Automation Engine: 3/5
  • Testing Engine: 0/5
  • Reporting: 3/5
  • Engineering Flexibility: 1/5
  • Robustness: 2/5

Do you think Mautic (open source) delivers good value for the price?

Yes

Are you happy with Mautic (open source)'s feature set?

No

Did Mautic (open source) live up to sales and marketing promises?

Yes

Did implementation of Mautic (open source) go as expected?

Yes

Would you buy Mautic (open source) again?

Yes

Mautic is well suited for users who do not require a lot of maintenance on the technical areas and have only the general requirements of the email marketing sector. In case the users have more precise requirements and are more focussed on the quality and a proper quantitative analysis, Mautic would not be an ideal choice. In other words for small companies Mautic would be an idea choice where the budget is a constraint and the extent of use is low but in cases where budget is not really a constraint against the performance and quality, Mautic would not be an ideal choice.

Mautic Feature Ratings

4.8
WYSIWYG email editor
2
Dynamic content
2
Ability to test dynamic content
2
Landing pages
6
A/B testing
5
Mobile optimization
8
Email deliverability reporting
4
List management
8
Triggered drip sequences
6
7.5
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
6
7.5
Calendaring
7
Event/webinar marketing
8
5.0
Social sharing and campaigns
5
Social profile integration
5
3.0
Dashboards
4
Standard reports
2
Custom reports
3
4.3
API
4
Role-based workflow & approvals
5
Customizability
5
Integration with Salesforce.com
4
Integration with Microsoft Dynamics CRM
4
Integration with SugarCRM
4

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