Mautic is an excellent contact marketing tool that will save you significant money.
July 07, 2021

Mautic is an excellent contact marketing tool that will save you significant money.

Carl Doninger | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mautic (open source)

Mautic (open source) is currently being used as a mass-email and drip campaign connection with our HubSpot CRM. Some might think that this is redundant, as HubSpot does similar things, but HubSpot does not do it as cleanly, or more importantly, as inexpensively as Mautic is capable of doing these exact functions, plus Mautic has built-in connectivity to our CRM, and I believe also multiple different CRM's.

Pros

  • Contact List Management
  • Mass Emails
  • Drip Campaigns

Cons

  • Steep Learning Curve
  • Ease of Installation
  • Ease of initial connectivity
  • Save thousands of dollars a year
  • Effective hands-off drip campaigns after setup
  • Easier mass emailing with no worries
We had originally tested Mailchimp and Sendy, but they are best used as bulk email marketing tools. Where Mautic really shines is as a full-service contact resource center, so you can do full contact list management, as-complicated-as-you want drip campaigns, all still while being significantly less expensive than a tool like Mailchimp.

Do you think Mautic (open source) delivers good value for the price?

Yes

Are you happy with Mautic (open source)'s feature set?

Yes

Did Mautic (open source) live up to sales and marketing promises?

Yes

Did implementation of Mautic (open source) go as expected?

No

Would you buy Mautic (open source) again?

Yes

Mautic is well suited if you or your organization has the following: Large contact lists, need for mass email marketing, and drip campaigns. Also needed are your own infrastructure, and a tech-savvy person in your company in order to set up and maintain the Mautic installation. The cost savings using a tool such as Mautic, especially when connected to Amazon SES is un-surpassed.

Mautic Feature Ratings

Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
8
List management
10
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
7
Social profile integration
7
Dashboards
9
Standard reports
9
Custom reports
9
API
10
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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