Media Analysis Comes With A High Price
October 16, 2019
Media Analysis Comes With A High Price
Score 2 out of 10
Vetted Review
Verified User
Overall Satisfaction with Meltwater Media Intelligence Platform
We are using Meltwater for a couple of clients who have had a relationship with them for multiple years. It is only being used in our digital team's department. It does address a reporting need, but only by specific use cases.
Pros
- The publications pulled are relatively good.
- There is limited stock noise that pulls through.
Cons
- Meltwater is a media intelligence platform based on keywords and Boolean search strings that most media analytics professionals in Public Relations are familiar with. It does do a good job of pulling in quality publications, but the UI and platform restrictions are so frustrating. You cannot overwrite the boolean like many other providers, you have a search cap limit as well as a metric limit on a particular dashboard, and the reports are not interactive.
- You cannot overwrite the Boolean.
- The UI is not visually appealing and there are many restrictions.
- There is so much manual time that my team puts into combing through results.
- We are only using it for a couple of clients by special requests, but we do not use it as a firm.
TrendKite is much more flexible with an unlimited amount of dashboards, searches, metrics on a particular dashboard, and more. There are pricing systems with all platforms sure, but to add broadcast is outrageous. Not to mention, their live chat staff has been rude in the past and only sends you to links when you have a question when other platforms offer better customer service.
Do you think Meltwater delivers good value for the price?
No
Are you happy with Meltwater's feature set?
No
Did Meltwater live up to sales and marketing promises?
No
Did implementation of Meltwater go as expected?
No
Would you buy Meltwater again?
No
Comments
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