Item: Meltwater
Rating: 10
Author: Jason Mollica

Overall Satisfaction with Meltwater Media Intelligence Platform

Use Cases and Deployment Scope

We use Meltwater's dynamic digital and social media analytics platform to help educate and prepare students in American University's School of Communication to stay on top of today's ever-changing world. In 2017, we launched a digital analytics class to address specific student requests to be more versed in how to understand the billions of online conversations.

Pros and Cons

Pros

Easy to learn and use
Clear and customizable graphs for analytics reports
Customer service is top-notch

Cons

None to speak of at the time of submitting the review

Return on Investment

Class sizes have grown
Meltwater has become a trusted partner in educating our future professionals
Has allowed the school to add a new online concentration for digital analytics and marketing

Alternatives Considered

Google Analytics, Hootsuite and Brandwatch

While we use Google and Hootsuite as part of our class education, Meltwater's platform is our go-to every semester. Meltwater provides a dashboard that makes it easy for the new and/or experienced user to understand the data, share it with a class or group, and offers room for growth. While I have enjoyed using Brandwatch in my past classes, I have found Meltwater to be much easier and students/colleagues are able to grasp it without feeling overwhelmed or lost.

Other Software Used

Hootsuite, Brandwatch, Google Analytics

Likelihood to Recommend

Meltwater's platform is really effective for any sized business. However, your client and/or business should be aware that any intelligence platform is not cheap. That stated, my students have used Meltwater for digital and social communications campaign projects, monitoring how wide our class chats spread, and digging deeper into conversation data on Twitter.

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