1. Home
  2. Public Relations (PR) Software Tools
  3. Meltwater Reviews
  4. User Review of Meltwater
Meltwater Media Intelligence Platform is very worthwhile.
September 29, 2021

Meltwater Media Intelligence Platform is very worthwhile.

Jackie Beckwith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

I use the platform on a daily basis to monitor news, create relationships with reporters, send press releases and track metrics, and create benchmarking against other peer groups to further refine strategy. It is just used within my department - the Advocacy department - though I do believe other departments would benefit if they integrated Meltwater [Media Intelligence Platform] into their daily tasks. We do not yet utilize the social media tracking abilities, but it is a growth plan for us, and I am excited to begin making use of Meltwater Media Intelligence Platform's capabilities in that arena.
  • Track and deliver metrics
  • Provide access to reporters
  • Great user design or UX
  • Organize identical headlines into one item with a dropdown option for source
  • Dashboard creation isn't instinctual to me
  • Dynamic clean-up of media lists when reporters move jobs, retire, etc.
  • Increased brand recognition among key reporters
  • More effective distribution of owned media
The Meltwater [Media Intelligence Platform] customer success team is always available, very responsive via email, and the "help" feature embedded within the account is great.

Do you think Meltwater delivers good value for the price?

Yes

Are you happy with Meltwater's feature set?

Yes

Did Meltwater live up to sales and marketing promises?

Yes

Did implementation of Meltwater go as expected?

Yes

Would you buy Meltwater again?

Yes

The platform is excellent for a time-bound understanding of relevant headlines, and in fact, I utilize that capability on a daily, if not multi-day, basis. It is less appropriate when an organization has a need to send numerous wire releases because Meltwater [Media Intelligence Platform] allows customers only a set number over a specific time period.