Meltwater Media Intelligence Platform review
September 30, 2021
Meltwater Media Intelligence Platform review
Score 1 out of 10
Vetted Review
Verified User
Overall Satisfaction with Meltwater Media Intelligence Platform
As a PR group, we need a reliable resource for capturing [the] news coverage we earn on behalf of our clients. We tested Meltwater [Media Intelligence Platform] as a possible alternative for monitoring, capturing, and reporting media coverage. We are aware that Meltwater [Media Intelligence Platform] also features a media research database, but we are entirely satisfied with the current vendor we use for that. Only our PR department evaluated the platform.
- The user interface is fairly intuitive and easy to navigate
- Reports are impressive
- Engaging the customer support team is fairly simple when needed
- Whatever algorithm they use to automatically apply the sentiment to media coverage needs serious adjustment.
- It seems like Meltwater is a sales organization that offers media monitoring. [In my experience,] I've never used a product that offers so many features as upsell opportunities.
- Speaking of sales, [I believe] the front-line salespeople at Meltwater are the absolute worst. [I feel] I'd rather deal with a sleazy used car salesman in a cheap suit at a sketchy roadside lot than a hyper-aggressive, sell-anything-and-everything-at-all-costs Meltwater salesperson. [In my experience,] the salespeople we worked with were so aggressive that they bordered on sociopathic.
- We were able to use Meltwater [Media Intelligence Platform] to generate media coverage reports that were impressive to clients and mostly effective at demonstrating the value of the results we were showing. That's of utmost importance when you're trying to justify a client's spending with you.
- Ultimately, there were too many limits on what we could and couldn't do with Meltwater [Media Intelligence Platform]. [In my experience] if we wanted greater access, more saved searches, and influencers, we would have to pay more, which made no sense when you compare the value to other platforms.
[In my opinion,] Meltwater [Media Intelligence Platform]'s media database simply doesn't stack up to what Cision offers. It doesn't matter how nice the interface is if the data included in the database you're pulling from isn't complete or well organized. Cision can be clunky, but it works. Winner: Cision. In terms of media monitoring, Meltwater [Media Intelligence Platform] has nice reporting features, but it's far behind Critical Mention when it comes to finding the coverage you generate. Winner: Critical Mention. In terms of doing business with the company, [I feel] Meltwater Media Intelligence Platform comes in dead last compared to everyone else. This is mostly because of [in my opinion,] the awful experience their salespeople bring to bear.
Do you think Meltwater delivers good value for the price?
No
Are you happy with Meltwater's feature set?
No
Did Meltwater live up to sales and marketing promises?
No
Did implementation of Meltwater go as expected?
Yes
Would you buy Meltwater again?
No