Saves time on media relations, but shouldn't be depended on completely
July 21, 2022

Saves time on media relations, but shouldn't be depended on completely

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

We use Meltwater to pitch stories for clients by developing up-to-date media lists from national and international outlets. It is very useful in searching by outlet, beat, media type, etc. instead of having to rely on Google and publicly sourced information to reach out to reporters.
  • Media Contacts
  • Pitching
  • More updated contacts
  • Expanded templates for emails
  • Improved PR reporting
  • Time saved finding media contacts
  • Time saved sending email blasts
In my previous roles, we have had good customer service with timely responses to our problems and trainings on media searches, etc. They typically took our feedback and tried to improve the software. However, in my current position, we do not have a point person and this leads to less use of the software within the company in my opinion.
I believe they are fairly evenly matched, Meltwater has better search options but it really goes back and forth on who has the most updated contacts.

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Meltwater Media is well suited for developing media lists and keeping them organized within a large database. However, it is not as suited for wider email campaigns or ongoing conversations with reporters. It is good for large email blasts, but not targeted pitching.