Item: Meltwater
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

I use the platform for media monitoring and reporting. It allows me to see the coverage of stories created by the University to meet KPIs and satisfy researchers and managers that pillars are being achieved.

Pros and Cons

Picks up radio interviews
Date range options are good
Media contacts are handy

There are limitations on the product, for example only 100 items in a PDF. Our stories regularly record more than 100 hits.
It misses items if the name of the institution is not said out loud, but is included in the story, as in supers in a TV story.
It sends repeated versions of the same radio interview at various time intervals
There are no report options that include everything I want in a report

Return on Investment

It's not that popular among the faculties compared to the service we used previously
It's quite complex to learn

Alternatives Considered

Isentia.Mediaportal

Meltwater has more detail in its analytics, and is far more complex.

Key Insights

Do you think Meltwater delivers good value for the price?

Are you happy with Meltwater's feature set?

Did Meltwater live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Meltwater go as expected?

Yes

Would you buy Meltwater again?

Yes

Likelihood to Recommend

It's good to look at media coverage first thing in the day. Quicker than going through clips. Although Google also can often pick up these things too. As mentioned in reporting, you cannot have an analytics dashboard without a PDF of coverage. I like the analytics dashboards and the level of detail.

Support Rating

The initial customer service representative we had was very responsive, but the new one is not nearly as helpful. Also quite slow to respond. Issues raised months ago have still not been addressed.

Yes and No

Overall Satisfaction with Meltwater Media Intelligence Platform