Functions Work Well but Not Very User Friendly
October 21, 2025

Functions Work Well but Not Very User Friendly

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meta Business Suite

We utilize it as a marketing platform and lead generation tool to advertise the various departments of our business. As a business, we need to constantly engage with past clients and bring in new ones. The Meta Business Suite helps us achieve this by scheduling posts and ads, as well as receiving and responding to reviews.

Pros

  • Reaches a lot of people
  • Allows you to narrow to specific demographics
  • Post scheduling/planning

Cons

  • The system is messy and confusing
  • Ad creating is difficult
  • Should be able to schedule posts from the main posting page
  • Passive lead generation
  • Costs a lot for ads to be effective
  • Generates SEO
As per my previous comments, I think that the system is kind of bulky and not extremely easy to use. If they utilized a system like canva that is much more simplified and easy to use and know where to find things, I think I would use the business suite more.

Do you think Meta Business Suite delivers good value for the price?

Yes

Are you happy with Meta Business Suite's feature set?

No

Did Meta Business Suite live up to sales and marketing promises?

No

Did implementation of Meta Business Suite go as expected?

I wasn't involved with the implementation phase

Would you buy Meta Business Suite again?

No

I think Meta Business Suite is more so suited for large companies with entire marketing and data departments. It takes a lot of time and knowledge for someone who is doing multiple roles and marketing for a small company to know how to most effectively use the platform and many of us don't have time for that.

Meta Business Suite Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
6.8
Content planning and scheduling
7
Audience targeting
9
Content optimization
6
Workflow management
5
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
7.3
Lead generation
7
Content marketing
7
Paid media management
8
Campaigns and promotions
Not Rated
7.0
Twitter
Not Rated
Facebook
Not Rated
LinkedIn
Not Rated
Google+
Not Rated
Instagram
7
Pinterest
Not Rated
YouTube
Not Rated
7.7
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
7
7.0
Role-based user permissions & privileges
7
Mobile access
Not Rated

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