Use it correctly and it will assist you in your conversion optimization
Updated April 01, 2014

Use it correctly and it will assist you in your conversion optimization

Maria Busse | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction

We work with Monetate for all our testing it assists us in our continuous effort to optimize our platform.

Our main focus is to test and display personalized content especially for customers who reach us from Google paid search. Currently we are only using it for our platform in Germany but in near future we plan to use it as well for our Polish one.

We use Monetate in various ways from simple landing page testing for our different online marketing channels to advertising our apps especially personalized on mobile devices to optimizing our order process.

We have several users but in the end it is only me who is working full time with the tool assisted by our very skilled frontend IT staff that creates every extra needed experience using the monetate action builder.
  • Easy to use campaign building
  • Create customized actions for everything you need using the action builder
  • Use the various targeting possibilities to show your customers personalized content
  • I wished the weather targeting would work in Europe as well as it is advertised in america
  • We are still using the old features to analyse our campaigns and I hope the new tools provide us with easier to use data
  • On the one hand monetate campaign building is easy to use but on the other hand it would have been much easier to only see the targeting possibilities we can really use, especially because most of them are not usable for Europe until now
  • Lower the bounce rate of our landing pages
  • Gave us insight on user behavior
  • Cleared up prejudices we had about the behavior of our customers
  • Increased testing efficiency
We also use the Visual Website Optimizer which cannot cope with the excessive possibility to show and test content on our pages, as well as the additional possibility to target our visitors.
We also tried to use the Tool provided by Google Analytics for testing landing pages but the complicated insertion of tracking code for every test and the poor data we got from the campaigns just stopped us from using it.
One code for everything makes it easy to integrate on your platform, but every extra you need to pay. But all in all if you get the full package you have a powerful tool to optimize your website.
You need to ask yourselves if you have skilled people to use the tool, who can monitor and implement the campaigns and will use the testing possibilities as much as possible. As Monetate is a more advanced tool that is quite expensive especially for a start up.
And very important would be how will the structure of your platform work together with the monetate code and its limitations. For example we have pages where the content changes without a page load, so the monetate code is not triggered again, this limits our testing possibility's and requires extra investments. You might also need to reckon to pay extra if your IT department has limited time or skill to build more advanced actions.