Ecommerce Personalization Software

Ecommerce Personalization Software Overview

Ecommerce personalization software allows online retailers to serve up relevant product recommendations, offers, experiences, and ads to shoppers browsing their site. The tools use large quantities of search activity and other data to segment visitors and determine what to show them. Personalized content may be delivered on the site itself, or sent via email later on to site visitors, in an effort to get them back onto the site. The goal is to increase site engagement and ultimately conversion.

Top Rated Ecommerce Personalization Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Category Videos

5 Key Trends in E-Commerce Personalization
In this video, our Personalization Strategist, Amelia Labovitch, explains 5 of the key trends in e-commerce personalization that your company should be considering when crafting your innovative digital strategy.

Ecommerce Personalization Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Ecommerce Personalization Products

(1-25 of 88) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Oracle CX Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Key Features

  • Landing pages (125)
  • List management (127)
  • Email deliverability reporting (237)
Coveo Qubit

Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable…

Kibo Personalization, powered by Monetate & Certona

Kibo Personalization (the product based on the former Monetate) is an ecommerce personalization software for consumer-facing brands. It is used by QVC, adidas, J. Crew Group Inc., The North Face, and hundreds of other retailers according to the vendor. Kibo Personalization enables…

Dynamic Yield

Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the…

Bloomreach Commerce Experience Cloud

Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search…

Customer Verified
Top Rated

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers. GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered…

Key Features

  • a/b experiment testing (27)
  • Goal tracking (28)
  • Test reporting (28)
AB Tasty

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-…

Key Features

  • Traffic allocation control (16)
  • a/b experiment testing (17)
  • Test reporting (17)
Salesforce Marketing Cloud Interaction Studio

Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data,…

Webtrends Optimize

Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.


Algolia in San Francisco, California offers enterprise search as a service.


Wyng is a Privacy-First Personalization platform. Powered by a zero-party data API and privacy by design principles, Wyng aims to make it easy for marketers to deliver customer experiences that are always welcome, relevant, and compliant. The vendor states over 250 brands and enterprises…


Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive…

Key Features

  • Email deliverability reporting (9)
  • A/B testing (6)
  • Ability to test dynamic content (6)
Coveo Relevance Cloud

Coveo is an enterprise search technology which can index data on disparate cloud systems making it easier to retrieve. It has integrated plug-ins for, Sitecore CEP, and Microsoft Outlook and SharePoint.


Searchspring headquartered in Denver offers intelligent site search for customer facing web pages and ecommerce, providing product discvoery tools, navigation viacategory page, and other features to improve site navigation. In February 2020, Searchspring merged with Nextopia to…


ContactPigeon is a marketing automation solution for eCommerce. It combines email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. It enables eCommerce and B2C businesses to…

LiftIgniter Real-time Personalization Platform

LiftIgniter offers a real-time personalization platform that aims to empower marketers in eCommerce, Media and Consumer brands to leverage machine learning to deliver end to end personalization at scale for their consumers. The company says it helps enterprises transform their customer…

Explore by Omniconvert

Explore by Omniconvert is a conversion rate optimization platform. It differentiates from other CRO tools in that the vendor takes a democratic approach to product development, where users can help decide the future of their CRO tool. Through software and services, Explore by Omniconvert…


HiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each…


Reflektion is a customer centric personalization platform that optimizes customer experiences on an individual basis in real time.


TargetBay is an ecommerce personalization tool that offers four key capabilities:Reviews & QAAutomate review collection process by sending emails after every purchase and delivery.Moderate reviews to stop spammers and showcase only genuine user generated contentGoogle rich snippets…

Insider Growth Management Platform (GMP)

The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad…

Lucidworks Fusion

Lucidworks headquartered in San Francisco offers the Fusion Platform, an enterprise search application development platform supporting NoSQL and unstructured data search, and having machine learning augmented recommenders and search capabilities.


Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger…

SpinCar (Pulsar AI)

SpinCar headquartered in New York, with the acquired Pulsar AI, offers automotive dealers, wholesalers and OEMs their eponymous digital automotive merchandising platform. The company’s 360° WalkArounds® and Feature Tour® solutions aim to build trust between buyers and sellers by… Search

Constructor Search promises to improve conversions and revenue from onsite and in-app search, using search science and artificial intelligence, Constructor's cloud-based search-as-a-service solution uses natural language processing, machine learning-enhanced results ranking,…

Learn More About Ecommerce Personalization Software

What is Ecommerce Personalization Software?

Ecommerce personalization software allows online retailers to serve up relevant product recommendations, offers, experiences, and ads to shoppers browsing their site. The tools use large quantities of search activity and other data to segment visitors and determine what to show them. Personalized content may be delivered on the site itself, or sent via email later on to site visitors, in an effort to get them back onto the site. The goal is to increase site engagement and ultimately conversion.

Ecommerce Personalization Features & Capabilities

Common Features to Support Ecommerce Personalization

Not all ecommerce personalization tools have the same feature set. Some enable multiple types of personalization for ecommerce stores. Others focus on a specific element, like abandoned carts or offers/discounts.

Here are some of the capabilities products in this category may offer:

  • Abandoned cart email retargeting
  • Product recommendations
  • Offers, discounts, and notifications
  • Personalized navigation (i.e. redirecting returning visitors to the part of the site they visited before, or prioritizing certain sections of the site based on gender, location, etc.)
  • Social insights (i.e. what other people are buying, products commonly bought together, what other products people who looked at X also looked at, etc.)
  • A/B testing & analytics
  • Dynamic pricing

Ecommerce Personalization Software Integrations

All ecommerce personalization point solutions need to integrate with the organization’s ecommerce platform/storefront. Depending on the approach to segmentation, and whether personalized campaigns are conducted onsite or via email, integration to CRM and email marketing systems may also be needed.

Ecommerce personalization may also be built into other systems or delivered as an add-on or plug-in, and therefore tightly integrated. For example, some ecommerce platforms and CMS products that offer ecommerce capabilities include personalization. Likewise, some A/B testing tools, like Monetate and Qubit, have a robust eCommerce personalization component.

Segmentation for Ecommerce Personalization

Segments may be based on data collected by the ecommerce personalization software, or by data collected somewhere else, like a CRM system or web analytics platform. Some common ways to segment site visitors for personalization include:

  • New vs. returning
  • Customer vs. non-customer
  • By traffic source (direct, organic search, paid search, referral)
  • By UTM parameters that indicate a specific referral source or campaign name
  • By geo location / IP address
  • By device type
  • Based on onsite behavior
  • Based on known data about the individual, such as name, gender, etc.

The right approach to segmentation depends on the resources available to design personalized campaigns and content for each segment, implement changes, and measure results. It’s best to start relatively simple, and develop a more complex segmentation and personalization strategy as you go.

Pricing Information

Pricing for ecommerce personalization software varies widely. The least expensive solutions are add-ons to ecommerce platforms that address one aspect of personalization, like abandoned carts, offers, or product recommendations based on simple logic. More expensive solutions have a broader personalization feature set, and allow for more sophisticated segments, 1:1 personalization, testing, and analytics, with deeper integrations to other systems.

Related Categories

Frequently Asked Questions

What does ecommerce personalization software do?

Ecommerce personalization software helps online businesses provide a more customized digital experience for their shoppers and existing customers. This may include recommending products based on their past purchasing history, serving up tailored discounts or offers, sending abandoned cart emails, providing insights about what specific products are popular at the moment, etc.

Some ecommerce personalization platforms may specialize in A/B testing specifically for online retailers. These products help businesses test out small or large changes to their website and see which experience is preferred by their shoppers and customers.

Why is ecommerce personalization important?

Consumers in today’s world have come to expect a certain level of personalization when they’re looking for products online, especially in the retail space. Providing shoppers with a better online experience that feels uniquely tailored to their wants and needs can help increase brand loyalty and help them find what they’re looking for faster.

The main goal of ecommerce personalization is to help online retailers increase engagement from shoppers, grow the number and size of their online orders, and help bring in more repeat customers.

What is the best ecommerce personalization software?

According to feedback from end-users on TrustRadius, here are the top-rated ecommerce personalization platforms:

Users of these products on TrustRadius often compare them with other platforms like Optimizely, Google Optimize, Adobe Target, and Qubit.

How much does ecommerce personalization software cost?

For more basic ecommerce personalization add-ons and tools, pricing can start as low as $10 per month. However, simpler tools typically won’t include all of the functionality or advanced features that more comprehensive platforms do.

Larger ecommerce personalization platforms are usually more expensive. Vendors that provide this software also typically don’t share pricing information on their website but will provide a quote upon request.