Ecommerce Personalization Software
Best Ecommerce Personalization Software
- Best Ecommerce Personalization Software include: Algolia, Monetate, Evergage, and Dynamic Yield.
- A complete list of Ecommerce Personalization Software is available here.
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Ecommerce Personalization Software Overview
What is Ecommerce Personalization Software?
Ecommerce Personalization Features & Capabilities
Common Features to Support Ecommerce PersonalizationNot all ecommerce personalization tools have the same feature set. Some enable multiple types of personalization for ecommerce stores. Others focus on a specific element, like abandoned carts or offers/discounts.
Here are some of the capabilities products in this category may offer:
- Abandoned cart email retargeting
- Product recommendations
- Offers, discounts, and notifications
- Personalized navigation (i.e. redirecting returning visitors to the part of the site they visited before, or prioritizing certain sections of the site based on gender, location, etc.)
- Social insights (i.e. what other people are buying, products commonly bought together, what other products people who looked at X also looked at, etc.)
- A/B testing & analytics
- Dynamic pricing
Ecommerce Personalization Software Integrations
Ecommerce personalization may also be built into other systems or delivered as an add-on or plug-in, and therefore tightly integrated. For example, some ecommerce platforms and CMS products that offer ecommerce capabilities include personalization. Likewise, some A/B testing tools, like Monetate and Qubit, have a robust eCommerce personalization component.
Segmentation for Ecommerce PersonalizationSegments may be based on data collected by the ecommerce personalization software, or by data collected somewhere else, like a CRM system or web analytics platform. Some common ways to segment site visitors for personalization include:
- New vs. returning
- Customer vs. non-customer
- By traffic source (direct, organic search, paid search, referral)
- By UTM parameters that indicate a specific referral source or campaign name
- By geo location / IP address
- By device type
- Based on onsite behavior
- Based on known data about the individual, such as name, gender, etc.
Pricing InformationPricing for ecommerce personalization software varies widely. The least expensive solutions are add-ons to ecommerce platforms that address one aspect of personalization, like abandoned carts, offers, or product recommendations based on simple logic. More expensive solutions have a broader personalization feature set, and allow for more sophisticated segments, 1:1 personalization, testing, and analytics, with deeper integrations to other systems.
Ecommerce Personalization Products
Listings (1-25 of 51)
Monetate is a website optimization and personalization product. The company offers a strong product tailored to the needs of e-commerce and retailers. Customers are mostly enterprise brands.
Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and ...
Evergage was founded in 2010 and is headquartered in Somerville, MA. Evergage provides a real-time web personalization solution that is cloud-based. The vendor believes that personalization is the future of digital marketing and that it should be easy for marketers to understand their audiences ...
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a...
Kameleoon is a personalization technology platform for real time omnichannel optimization and conversion. With features including A/B testing, user segmentation, customer behavior tracking and real time data, Kameleoon helps businesses to increase online conversions and maximize revenue. Kameleoo...
Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions fo...
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.
Exponea provides a marketing cloud with AI-enriched marketing automation software and multi-channel campaign capabilities. The company was founded in 2015 and is headquartered in London.
Algolia in San Francisco, California offers enterprise search as a service.
Headquartered in Vienna, Austria, Emarsys serves more than 1,500 clients in 140 countries. This includes industry leaders like eBay, Toys R Us, Yahoo 7, Sky, Volvo, AS. Watson Group, and World Shop Lufthansa. Emarsys says they analyze and segment more than one billion customer records to d...
The leading Real-Time Personalization platform utilizing Augmented Intelligence to help enterprises transform their customer experiences across every touch point. Leveraging powerful machine learning algorithms, LiftIgniter helps clients deliver end to end real-time personalized experiences and t...
Bounce Exchange provides what they call "behavioral automation," or conversion rate optimization software. It is an enterprise marketing tool that analyzes site visitors' digital body language to personalize their experience, with the goal of increasing conversion. The company is based in New Yor...
Reflektion is a customer centric personalization platform that optimizes customer experiences on an individual basis in real time.
MyBuys was a a company providing personalization to ecommerce and online advertising which was acquired by Magnetic in 2017 and then acquired by Evergage in early 2018 for their service and engineering team, and to enhance the Evergage product offerings with personalization. Customers using MyBuy...
Bloomreach Experience (brX) is a digital experience management suite, a headless experience cloud for commerce to deliver connected experiences, with tools to make each site visitor interaction personalized and relevant.
Barilliance is an eCommerce personalization suite built around capabilities such as personalized retargeting emails, personalized product recommendations, and website personalization.
HiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.
Springbot Inc. provides eCommerce marketing solutions for small and medium sized merchants. The company was founded in 2012 and is headquartered in Atlanta, GA.
Certona is a personalization platform that leverages customer data, including demographics and behavior, to deliver one-to-one real-time targeting across web, email, remarketing, mobile, contact center, and in-store interactions.
TargetBay offers an ecommerce personalization tool.
Criteo has grown to be a global technology company that enables e-commerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers. With our predictive software algorithms, coupled with deep insights into consumer intent and purchasing hab...
Forma is building photorealistic avatars, and its first application is to provide digital tryons for e-commerce shopping. The vendor says consumers are overwhelmed by choice in the digital world, which manifests in high customer acquisition costs, 'I look nothing like your model' complaints, shor...
Helping the merchants to sell-out their products and enrich their customer base. Assisting you with the onboard process on all marketplaces through-out the world(country-specific or cross-border) based on your product catalogue. Customers just have to reach us with their product catalogue and fur...
ContactPigeon is an all-in-one marketing automation solution for eCommerce. It combines powerful features such as email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. We enable eCommerce an...