Best Ecommerce Personalization Software9Qubit1https://media.trustradius.com/product-logos/H4/iB/7LQJX3DQ4V7D-180x180.JPEGMonetate2https://media.trustradius.com/product-logos/aC/H3/NDGACW4U8LT0-180x180.JPEGDynamic Yield3https://media.trustradius.com/product-logos/Iq/mq/1F9B4CS4QOLI-180x180.JPEGAB Tasty4https://media.trustradius.com/product-logos/vo/u1/OJEQ630E0ESR-180x180.PNGEvergage5https://media.trustradius.com/product-logos/nw/m0/W9MT6MQL1T3R-180x180.PNGKameleoon6https://media.trustradius.com/product-logos/OI/of/WFXJIK3Q3V76-180x180.PNGEpiserver Digital Commerce7https://media.trustradius.com/product-logos/Bi/9Q/B6ZT2O6BQU2J-180x180.PNGExponea8https://media.trustradius.com/product-logos/a2/HT/MCCNTF6LWBOT-180x180.JPEGWebtrends Optimize9https://media.trustradius.com/product-logos/8x/Zr/TT0BE4SWRISX-180x180.JPEGAlgolia10https://media.trustradius.com/product-logos/8g/D4/6GK5Q1WQJTT0-180x180.JPEGEmarsys11https://media.trustradius.com/product-logos/Xs/OI/42KUJR9ZXPCS-180x180.PNGBounceX12https://media.trustradius.com/product-logos/Uc/pC/MBUWE7RFTT1R-180x180.PNGLiftIgniter Real-time Personalization Platform13https://media.trustradius.com/product-logos/3G/2i/I1XI0QATEI0N-180x180.JPEGSearchspring14https://media.trustradius.com/product-logos/cU/D3/HT4JXSTWQQAQ-180x180.PNGSpringbot15https://media.trustradius.com/product-logos/qE/uD/D3QX7EK4OBAP-180x180.PNGMyBuys, now part of Evergage16https://media.trustradius.com/vendor-logos/Wh/xN/C164G7Z4V5LT-180x180.PNGOptinMonster17https://media.trustradius.com/vendor-logos/1H/Hb/1WK8TUCEOEIU-180x180.PNGPrivy18https://media.trustradius.com/vendor-logos/ix/Gw/FOZIOMLCWRL6-180x180.JPEGReflektion19https://media.trustradius.com/product-logos/V3/Tt/ALGPBASDW733-180x180.PNGBloomreach Experience (brX)20https://media.trustradius.com/vendor-logos/Jh/cJ/ACI1HPZNL6H8-180x180.PNGJustuno21https://media.trustradius.com/product-logos/JQ/B3/2F5BWMD4EIK0-180x180.PNGTargetBay22https://media.trustradius.com/product-logos/Fn/0x/3G2GH19QLVQJ-180x180.JPEGForma23https://media.trustradius.com/product-logos/66/wL/LI1E17T54A3V-180x180.PNGContactPigeon24https://media.trustradius.com/product-logos/WE/Ix/BEC4OUW08QQ8-180x180.JPEGCriteo Customer Acquisition25https://media.trustradius.com/product-logos/S8/dP/2N9LS9NSG11B-180x180.PNG

Ecommerce Personalization Software

Best Ecommerce Personalization Software

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Ecommerce Personalization Software Overview

What is Ecommerce Personalization Software?

Ecommerce personalization software allows online retailers to serve up relevant product recommendations, offers, experiences, and ads to shoppers browsing their site. The tools use large quantities of search activity and other data to segment visitors and determine what to show them. Personalized content may be delivered on the site itself, or sent via email later on to site visitors, in an effort to get them back onto the site. The goal is to increase site engagement and ultimately conversion.

Ecommerce Personalization Features & Capabilities

Common Features to Support Ecommerce Personalization

Not all ecommerce personalization tools have the same feature set. Some enable multiple types of personalization for ecommerce stores. Others focus on a specific element, like abandoned carts or offers/discounts.

Here are some of the capabilities products in this category may offer:
  • Abandoned cart email retargeting
  • Product recommendations
  • Offers, discounts, and notifications
  • Personalized navigation (i.e. redirecting returning visitors to the part of the site they visited before, or prioritizing certain sections of the site based on gender, location, etc.)
  • Social insights (i.e. what other people are buying, products commonly bought together, what other products people who looked at X also looked at, etc.)
  • A/B testing & analytics
  • Dynamic pricing

Ecommerce Personalization Software Integrations

All ecommerce personalization point solutions need to integrate with the organization’s ecommerce platform/storefront. Depending on the approach to segmentation, and whether personalized campaigns are conducted onsite or via email, integration to CRM and email marketing systems may also be needed.

Ecommerce personalization may also be built into other systems or delivered as an add-on or plug-in, and therefore tightly integrated. For example, some ecommerce platforms and CMS products that offer ecommerce capabilities include personalization. Likewise, some A/B testing tools, like Monetate and Qubit, have a robust eCommerce personalization component.

Segmentation for Ecommerce Personalization

Segments may be based on data collected by the ecommerce personalization software, or by data collected somewhere else, like a CRM system or web analytics platform. Some common ways to segment site visitors for personalization include:
  • New vs. returning
  • Customer vs. non-customer
  • By traffic source (direct, organic search, paid search, referral)
  • By UTM parameters that indicate a specific referral source or campaign name
  • By geo location / IP address
  • By device type
  • Based on onsite behavior
  • Based on known data about the individual, such as name, gender, etc.
The right approach to segmentation depends on the resources available to design personalized campaigns and content for each segment, implement changes, and measure results. It’s best to start relatively simple, and develop a more complex segmentation and personalization strategy as you go.

Pricing Information

Pricing for ecommerce personalization software varies widely. The least expensive solutions are add-ons to ecommerce platforms that address one aspect of personalization, like abandoned carts, offers, or product recommendations based on simple logic. More expensive solutions have a broader personalization feature set, and allow for more sophisticated segments, 1:1 personalization, testing, and analytics, with deeper integrations to other systems.

Ecommerce Personalization Products

Listings (1-25 of 55)

196 Ratings

Qubit uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing mode…

Top Rated
122 Ratings

Monetate is a website optimization and personalization product. The company offers a strong product tailored to the needs of e-commerce and retailers. Customers are mostly enterprise brands.

Dynamic Yield

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Top Rated
68 Ratings

Dynamic Yield calls itself an AI-powered Personalization Anywhere™ platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The vendor says the platform’s data management capabilities provide for a unified view of the…

AB Tasty

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Top Rated
67 Ratings

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a ca…

64 Ratings

Evergage’s cloud-based platform is designed to empower marketers to increase engagement conversions of website visitors and users through real-time personalization based on deep behavioral analytics...without the need for developers.

42 Ratings

Kameleoon is a personalization technology platform for real time omnichannel optimization and conversion. With features including A/B testing, user segmentation, customer behavior tracking and real time data, Kameleoon is designed to help businesses to increase online conversions and maximize revenu…

The Episerver Digital Experience Cloud™ is designed to help marketers and merchandizers deliver omni-channel digital experiences that drive long-term growth. According to the vendor, with Episerver's digital commerce solution, users can:Create consistent brand experiences by extending their visual b…

23 Ratings

Exponea is a Customer Data & Experience Platform with built-in marketing automation capabilities able to collect, analyze, and activate customer data in real-time. The vendor says Exponea stands apart from other CDPs on 4 major points. 1. True Real-Time Data Across the Whole Platform All data i…

Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.

19 Ratings

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendati…

9 Ratings

BounceX calls itself a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels.

LiftIgniter offers a real-time personalization platform that aims to empower marketers in eCommerce, Media and Consumer brands to leverage machine learning to deliver end to end personalization at scale for their consumers. The company says it helps enterprises transform their customer experiences a…

7 Ratings

Searchspring headquartered in Denver offers intelligent site search for customer facing web pages and ecommerce, providing product discvoery tools, navigation viacategory page, and other features to improve site navigation. In February 2020, Searchspring merged with Nextopia to expand its product c…

2 Ratings

Springbot is an eCommerce marketing platform designed for small & medium sized merchants. It is an add on that integrates with Shopify and Magento. Springbot aims to make marketing data simpler by helping eCommerce merchants manage content and multi-channel marketing (social, online, mobile, e…

MyBuys was a a company providing personalization to ecommerce and online advertising which was acquired by Magnetic in 2017 and then acquired by Evergage in early 2018 for their service and engineering team, and to enhance the Evergage product offerings with personalization. Customers using MyBuys m…

4 Ratings

Privy in Boston is designed to enable online stores to capture more emails and convert first-time visitors into customers using the company's integrated suite of web conversion and email marketing tools.

Bloomreach Experience (brX) is a digital experience management suite, a headless experience cloud for commerce to deliver connected experiences, with tools to make each site visitor interaction personalized and relevant.

2 Ratings

Justuno in San Francisco provides a suite of on-site conversion tools designed to increase leads and revenue for thousands of businesses worldwide.

1 Ratings

TargetBay is an ecommerce personalization tool that offers four key capabilities:Reviews & QAAutomate review collection process by sending emails after every purchase and delivery.Moderate reviews to stop spammers and showcase only genuine user generated contentGoogle rich snippets to improve pr…

1 Ratings

Forma is building photorealistic avatars, and its first application is to provide digital tryons for e-commerce shopping. The vendor says consumers are overwhelmed by choice in the digital world, which manifests in high customer acquisition costs, 'I look nothing like your model' complaints, short s…

1 Ratings

ContactPigeon is an all-in-one marketing automation solution for eCommerce. It combines powerful features such as email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. We enable eCommerce and B…

Criteo Customer Acquisition promises to help drive new customer conversions. Developed specifically for commerce and just recently released, Criteo Customer Acquisition uses powerful machine learning to identify new customers from existing ones based on their shopping patterns, browsing journeys, an…

TrustRadius Top Rated for 2020

2020 Top Rated Ecommerce Personalization Software

There are plenty of options out there, but here's our shortlist of the best Ecommerce Personalization Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.