Best Ecommerce Personalization Software9Qubit1 Yield4 Tasty5 Digital Commerce7 Real-time Personalization Platform14 eCommerce18 eSales22 Engage25

Ecommerce Personalization Software

Best Ecommerce Personalization Software

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Ecommerce Personalization Software Overview

What is Ecommerce Personalization Software?

Ecommerce personalization software allows online retailers to serve up relevant product recommendations, offers, experiences, and ads to shoppers browsing their site. The tools use large quantities of search activity and other data to segment visitors and determine what to show them. Personalized content may be delivered on the site itself, or sent via email later on to site visitors, in an effort to get them back onto the site. The goal is to increase site engagement and ultimately conversion.

Ecommerce Personalization Features & Capabilities

Common Features to Support Ecommerce Personalization

Not all ecommerce personalization tools have the same feature set. Some enable multiple types of personalization for ecommerce stores. Others focus on a specific element, like abandoned carts or offers/discounts.

Here are some of the capabilities products in this category may offer:
  • Abandoned cart email retargeting
  • Product recommendations
  • Offers, discounts, and notifications
  • Personalized navigation (i.e. redirecting returning visitors to the part of the site they visited before, or prioritizing certain sections of the site based on gender, location, etc.)
  • Social insights (i.e. what other people are buying, products commonly bought together, what other products people who looked at X also looked at, etc.)
  • A/B testing & analytics
  • Dynamic pricing

Ecommerce Personalization Software Integrations

All ecommerce personalization point solutions need to integrate with the organization’s ecommerce platform/storefront. Depending on the approach to segmentation, and whether personalized campaigns are conducted onsite or via email, integration to CRM and email marketing systems may also be needed.

Ecommerce personalization may also be built into other systems or delivered as an add-on or plug-in, and therefore tightly integrated. For example, some ecommerce platforms and CMS products that offer ecommerce capabilities include personalization. Likewise, some A/B testing tools, like Monetate and Qubit, have a robust eCommerce personalization component.

Segmentation for Ecommerce Personalization

Segments may be based on data collected by the ecommerce personalization software, or by data collected somewhere else, like a CRM system or web analytics platform. Some common ways to segment site visitors for personalization include:
  • New vs. returning
  • Customer vs. non-customer
  • By traffic source (direct, organic search, paid search, referral)
  • By UTM parameters that indicate a specific referral source or campaign name
  • By geo location / IP address
  • By device type
  • Based on onsite behavior
  • Based on known data about the individual, such as name, gender, etc.
The right approach to segmentation depends on the resources available to design personalized campaigns and content for each segment, implement changes, and measure results. It’s best to start relatively simple, and develop a more complex segmentation and personalization strategy as you go.

Pricing Information

Pricing for ecommerce personalization software varies widely. The least expensive solutions are add-ons to ecommerce platforms that address one aspect of personalization, like abandoned carts, offers, or product recommendations based on simple logic. More expensive solutions have a broader personalization feature set, and allow for more sophisticated segments, 1:1 personalization, testing, and analytics, with deeper integrations to other systems.

Ecommerce Personalization Products

Listings (1-25 of 38)

196 Ratings

Qubit uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing m...


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Top Rated
118 Ratings

Monetate is a website optimization and personalization product. The company offers a strong product tailored to the needs of e-commerce and retailers. Customers are mostly enterprise brands.

62 Ratings

Evergage’s cloud-based platform is designed to empower marketers to increase engagement conversions of website visitors and users through real-time personalization based on deep behavioral analytics...without the need for developers.

Dynamic Yield

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Top Rated
40 Ratings

Dynamic Yield calls itself an AI-powered Personalization Anywhere™ platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The vendor says the platform’s data management capabilities provide for a unified view of ...

45 Ratings

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a...

31 Ratings

Kameleoon is a website optimization solution. Its very first A/B testing solution was launched in 2012. The initial A/B testing solution was enhanced in 2014 with a module for iOS and Android applications and a platform dedicated to web personalization. A/B Testing & Website Optimization ...

38 Ratings

The Episerver Digital Experience Cloud™ is designed to help marketers and merchandizers deliver omni-channel digital experiences that drive long-term growth. According to the vendor, with Episerver's digital commerce solution, users can:Create consistent brand experiences by extending their visua...

23 Ratings

With its marketing cloud, Exponea aims to provide real-time 1:1 omni-channel personalization, a single 360-degree customer view, and dynamic A/B testing with AI. It equips marketers to raise conversion rates, improve acquisition ROI, and maximize customer lifetime value, according to the vendor. ...

14 Ratings

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommend...

3 Ratings

MyBuys was a a company providing personalization to ecommerce and online advertising which was acquired by Magnetic in 2017 and then acquired by Evergage in early 2018 for their service and engineering team, and to enhance the Evergage product offerings with personalization. Customers using MyBuy...

1 Ratings

Springbot is an eCommerce marketing platform designed for small & medium sized merchants. It is an add on that integrates with Shopify and Magento. Springbot aims to make marketing data simpler by helping eCommerce merchants manage content and multi-channel marketing (social, online, mobile...

3 Ratings

Certona is a personalization platform that leverages customer data, including demographics and behavior, to deliver one-to-one real-time targeting across web, email, remarketing, mobile, contact center, and in-store interactions.

2 Ratings

Kibo Software offers Kibo eCommerce, designed to support retailers with online offer creation and deployment, content publishing and landing pages, and many tools and widgets out of the box with a retail-oriented content management system (CMS).

1 Ratings

Forma is building photorealistic avatars, and its first application is to provide digital tryons for e-commerce shopping. The vendor says consumers are overwhelmed by choice in the digital world, which manifests in high customer acquisition costs, 'I look nothing like your model' complaints, shor...

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Sparkfly is a digital, mobile promotions platform. It allows businesses to personalize offers, discounts and vouchers, and send them to customers' mobile devices, to be redeemed via point of sale terminals. Promotions are personalized based on the individual consumer's purchase history.

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Retargeting is a marketing automation software solution offered by Retargeting.

16 Ratings

Apptus eSales is an eCommerce add-on that allows ecommerce-based businesses to personalize the customer experience based on search and navigation behaviors. Key features include predictive analytics, machine learning and a recommendation engine.

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RichRelevance is a customer experience management tool used primarily for eCommerce personalization. It is built for enterprise retail companies who want to personal web content, search features, and product recommendations in online stores. The RichRelevance Personalization Graph aggregates key ...

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SmarterHQ is designed to allow brands to automate web and email personalization. The SmarterHQ personalization engine analyzes online and offline activity to respond to individual customers with personalized content. Customers include Eddie Bauer, eBags, Chico’s, and Finish Line. The vendor also ...

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Exchange Solutions provides clients access to ES Engage, an advanced customer engagement product that aims to help top enterprise retailers drive customer lifetime value by improving customer behaviors such as greater conversions, higher baskets, and longevity that drives top line revenue growth....