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Ecommerce Personalization Software

Best Ecommerce Personalization Software

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Ecommerce Personalization Software Overview

What is Ecommerce Personalization Software?

Ecommerce personalization software allows online retailers to serve up relevant product recommendations, offers, experiences, and ads to shoppers browsing their site. The tools use large quantities of search activity and other data to segment visitors and determine what to show them. Personalized content may be delivered on the site itself, or sent via email later on to site visitors, in an effort to get them back onto the site. The goal is to increase site engagement and ultimately conversion.

Ecommerce Personalization Features & Capabilities

Common Features to Support Ecommerce Personalization

Not all ecommerce personalization tools have the same feature set. Some enable multiple types of personalization for ecommerce stores. Others focus on a specific element, like abandoned carts or offers/discounts.

Here are some of the capabilities products in this category may offer:
  • Abandoned cart email retargeting
  • Product recommendations
  • Offers, discounts, and notifications
  • Personalized navigation (i.e. redirecting returning visitors to the part of the site they visited before, or prioritizing certain sections of the site based on gender, location, etc.)
  • Social insights (i.e. what other people are buying, products commonly bought together, what other products people who looked at X also looked at, etc.)
  • A/B testing & analytics
  • Dynamic pricing

Ecommerce Personalization Software Integrations

All ecommerce personalization point solutions need to integrate with the organization’s ecommerce platform/storefront. Depending on the approach to segmentation, and whether personalized campaigns are conducted onsite or via email, integration to CRM and email marketing systems may also be needed.

Ecommerce personalization may also be built into other systems or delivered as an add-on or plug-in, and therefore tightly integrated. For example, some ecommerce platforms and CMS products that offer ecommerce capabilities include personalization. Likewise, some A/B testing tools, like Monetate and Qubit, have a robust eCommerce personalization component.

Segmentation for Ecommerce Personalization

Segments may be based on data collected by the ecommerce personalization software, or by data collected somewhere else, like a CRM system or web analytics platform. Some common ways to segment site visitors for personalization include:
  • New vs. returning
  • Customer vs. non-customer
  • By traffic source (direct, organic search, paid search, referral)
  • By UTM parameters that indicate a specific referral source or campaign name
  • By geo location / IP address
  • By device type
  • Based on onsite behavior
  • Based on known data about the individual, such as name, gender, etc.
The right approach to segmentation depends on the resources available to design personalized campaigns and content for each segment, implement changes, and measure results. It’s best to start relatively simple, and develop a more complex segmentation and personalization strategy as you go.

Pricing Information

Pricing for ecommerce personalization software varies widely. The least expensive solutions are add-ons to ecommerce platforms that address one aspect of personalization, like abandoned carts, offers, or product recommendations based on simple logic. More expensive solutions have a broader personalization feature set, and allow for more sophisticated segments, 1:1 personalization, testing, and analytics, with deeper integrations to other systems.

Ecommerce Personalization Products

Listings (1-25 of 51)

196 Ratings

Qubit uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing m...

Monetate

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Top Rated
122 Ratings

Monetate is a website optimization and personalization product. The company offers a strong product tailored to the needs of e-commerce and retailers. Customers are mostly enterprise brands.

Dynamic Yield

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Top Rated
66 Ratings

Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and ...

64 Ratings

Evergage was founded in 2010 and is headquartered in Somerville, MA. Evergage provides a real-time web personalization solution that is cloud-based. The vendor believes that personalization is the future of digital marketing and that it should be easy for marketers to understand their audiences ...

52 Ratings

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a...

32 Ratings

Kameleoon is a personalization technology platform for real time omnichannel optimization and conversion. With features including A/B testing, user segmentation, customer behavior tracking and real time data, Kameleoon helps businesses to increase online conversions and maximize revenue. Kameleoo...

Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions fo...

23 Ratings

Exponea provides a marketing cloud with AI-enriched marketing automation software and multi-channel campaign capabilities. The company was founded in 2015 and is headquartered in London.

17 Ratings

Headquartered in Vienna, Austria, Emarsys serves more than 1,500 clients in 140 countries. This includes industry leaders like eBay, Toys R Us, Yahoo 7, Sky, Volvo, AS. Watson Group, and World Shop Lufthansa. Emarsys says they analyze and segment more than one billion customer records to d...

8 Ratings

Bounce Exchange provides what they call "behavioral automation," or conversion rate optimization software. It is an enterprise marketing tool that analyzes site visitors' digital body language to personalize their experience, with the goal of increasing conversion. The company is based in New Yor...

3 Ratings

MyBuys was a a company providing personalization to ecommerce and online advertising which was acquired by Magnetic in 2017 and then acquired by Evergage in early 2018 for their service and engineering team, and to enhance the Evergage product offerings with personalization. Customers using MyBuy...

4 Ratings

HiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.

1 Ratings

Forma is building photorealistic avatars, and its first application is to provide digital tryons for e-commerce shopping. The vendor says consumers are overwhelmed by choice in the digital world, which manifests in high customer acquisition costs, 'I look nothing like your model' complaints, shor...

1 Ratings

ContactPigeon is an all-in-one marketing automation solution for eCommerce. It combines powerful features such as email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. We enable eCommerce an...