Simple to use, Simple to see results!
Richard Preciado | TrustRadius Reviewer
Updated December 23, 2015

Simple to use, Simple to see results!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Merchandiser

Overall Satisfaction with Monetate

We use Monetate for three purposes, A/B testing, targeted dynamic content and segmentation, and on the fly changes to our sites.

It is so nice to be able to answer the question "What happens if we ....?" We have not come across an idea yet that we have not been able to test in some fashion using Monetate. Personalizing our site by customer, recognizing how they found us, and displaying content relevant to them is not only possible, it's relatively easy. Hardest part is usually coming up with the creative. Being able to quickly add a block of text where you don't currently have a div setup is amazing.

You don't need to be and expert programmer to make real changes to the look and feel of your site.
  • Ease of segmentation.
  • Ease of action builder. You don't need to know how to code html or java to create most of your actions. Even novice users can make substantial changes.
  • Support. The support that you get from your Client Success Managers make a big difference with the tool. You are not left to your own devices to figure out how best to accomplish a test. They make sure you are getting what you pay for.
  • I know that it is recommended to give any test at least two weeks before considering any results, but I would like to see real time reporting.
  • We saw a significant lift in conversion and drop in abandon carts once we started testing changes to our checkout pages.
  • Our team has been able to target how customers found their way to our site. We offer welcoming content and reinforce promotional ads leading to increased conversion.
We did look at some competitors and found that Monetate allowed use to build more of the actions ourselves. The builders that Monetate offer are very easy to follow and understand and you don't need to be an expert coder nor do you have to rely on the vendor to build all actions for you.
Taking an idea from concept to implementation has been reduced greatly. I can make changes to my site without Monetate, but without it I would not be able answer the question of how this change affects my results. Being able to personalize and make changes is great, as long as you can measure whether those changes are positive or negative.

Monetate Implementation