Updated October 05, 2015
Score 8 out of 10
Overall Satisfaction with Monetate
We are utilizing Monetate for a number of purposes. We use it for A/B testing on a variety of projects. We rely on this tool heavily to justify our decision making process. This has been a great tool to provide us with insight on our user interface. We also use Monetate for a variety of other functions, such as promotional banners, email sign up lightboxes, and much more.
- A/B testing functionality.
- Reporting analytics for A/B tests and experiences.
- Ability to provide product recommendations based upon site data, and feeding through a variety of algorithms.
- Increased level of awareness on our conversion rates for various user interface presentation formats. This has resulted in assisting us to make better decisions on how to present the content.
Monetate is well suited for companies that want to have a scientific way to measure the effectiveness of various presentations of user interfaces in a head-to-head A/B style testing format. This has been critical for our company to determine what is the best option to move forward in our experiments.
Within our organization, our e-commerce teams utilize Monetate over our multiple brands. Users utilize these tools to gauge and test various methods of presentation for user interface and interaction elements. When implementing a new feature, we will test it against its control counterpart to gauge the effectiveness of that particular feature.