A Great Extension of My Team
Overall Satisfaction with Monetate
We use Monetate to test segmentation targets and site development/changes in eCommerce. It allows us to test without incurring hours upon hours of third party development and to easily define testing parameters.
Pros
- I love that I can easily and quickly build an action, and implement within a very small time frame.
- Troubleshooting is simple with Monetate support.
- The software is very easy for me to understand and their knowledge base is first class.
Cons
- Action builder could be simpler to use. Sometimes it doesn't seem to pull specific elements out of my native site and instead groups them together.
- I'd like to see the metrics UI updated. I recently pulled metrics for campaigns and items that had not hit significance display in a pale gray text.
- I'd like to be able to contact support via phone.
- We've learned that product recommendations perform better on our native site than through an algorithm - but then we have a smaller product catalog in which items are very similar in photographs.
- We've seen positive results when using Monetate to target segments to serve different experiences.
Comments
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