Monetate - Review
Updated April 09, 2015
Monetate - Review

Score 9 out of 10
Vetted Review
Verified User
Modules Used
- TestLab
- Merchandiser
Overall Satisfaction with Monetate
We have used Monetate to understand who our customer is. Once we know that, we can use it to identify what their intent is. Personalization is a term being thrown around a lot all over the Internet, but it is really being put to use by Monetate. We can change many things on our sites based on who our customer is, or what they are interested in.
I currently use Monetate on most of our web properties, and plan on expanding. Being able to personalize the sites has helped us differentiate our sites from each other, although we still have a long way to go.
I currently use Monetate on most of our web properties, and plan on expanding. Being able to personalize the sites has helped us differentiate our sites from each other, although we still have a long way to go.
Pros
- I have really enjoyed finding out who our customer is by using Live Audience. To me, it is the closest thing to the Marketing Holy Grail that I have seen. Knowing that much information about our customers is going to be invaluable.
- The analytical aspect of the Test Lab has helped us make improvements across our organization. The ability to show conversion rates, revenue increases and Add to Cart rates have helped us move the needle on change.
- I have been impressed with the communication from Monetate. Our Client Success team is always available for questions and help. Many times contacting vendors can be very hard, but Monetate understands what we are trying to do, and knows that sometimes time is an issue. They are always eager to help, and never rude or complaining.
Cons
- I would love to see more detailed analytics. They are releasing some new analytics in the future, so this may not be relevant for long.
- Monetate has made us much more agile. We can respond to trends, new promotions and customers much faster than we used to.
- One negative is that Monetate has become the go to tool when something needs done on the site. Sometimes it isn't done to test anything, but just to fix something or to put something out on the website.
Using Monetate
The users of Monetate in the company are mostly from Site Operations. The lead on the tool is a customer marketing analytics professional with a direct report. The other Site Operations is a user experience professional. There is also a creative person who sometimes uses the Monetate UI to edit HTML and CSS.
Comments
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