Simple A/B testing and Instant site updates
August 12, 2015

Simple A/B testing and Instant site updates

Keenan C | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • LiveTarget
  • TestLab
  • Merchandiser

Overall Satisfaction with Monetate

We use Monetate in our eComm department for our websites. Monetate allows us to implement our site ideas quicker and more easily than going through the traditional site update process. It also allows us to test our changes so we can make an informed business decision on what leads to better ROI. I love the simplistic user interface of Monetate. It's a truly great product and I would recommend it to any other company.
  • I can implement my tests/features with little to no HTML coding experience. It's great!
  • Instant previews and instant fixes before pushing an experience live.
  • Segmenting is very easy and clear of which customers will and won't see a given experience.
  • Some lag when searching for experiences, but we have multiple brands all on the same account, so this is likely part of the issue. This lag was severely decreased with a recent update.
  • Not being able to preview every type of experience. Some you have to push live and just use IP segmentation to preview before rolling out to segmented customers.
  • Increased employee efficiency. The tool works great, and does what it's supposed to. It's one of the only tools we use that we're not constantly troubleshooting issues with.
  • We've seen positive lift on conversion when we target special welcome messages or offers on our site using Monetate.
  • Increased customer experience. Monetate allows us to use appealing product badges to promote new items, bestsellers, etc., on our site in a more attractive way than we are able to using our main system.
Monetate is very well suited for when we want to test our site ideas/functionality against alternatives. It's easy to have the same program running the actual creative/ text changes as well as the testing and reporting.