TrustRadius
A Great Tool for Business Users When IT is Slow
https://www.trustradius.com/ab-testingMonetateUnspecified8.7122101
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July 25, 2017

A Great Tool for Business Users When IT is Slow

Score 10 out of 101
Vetted Review
Verified User
Review Source

Modules Used

  • Test & Segment
  • Product Badging

Overall Satisfaction with Monetate

We primarily use Monetate to A/B test experiences on our website and to implement HTML/CSS/image updates that we would need our development agency to do. It allows us to get changes to the website very quickly. We are also starting to use it for personalization purposes.
  • Allows for easy A/B(/C) testing setup and analytics.
  • Easy for business users with limited HTML/CSS experience to set up actions on the website.
  • I wish that endcaps and other opportunities for personalization weren't so manual to set up. I would like one action to be able to show an endcap on the homepage and display products from the category the user was just viewing. Instead, I need to set up "viewed this category, show this category on the homepage" for each category I want to show, which could be dozens.
  • Experiences should be able to have the same priority numbers or be able to be set to a permanent high priority. Every time I place a new banner or callout I don't want to have to go back and rearrange the banners from other experiences to be higher or lower. I'd like all "brand type" banners to be priority 1, "promo type" banners to be priority 2, etc. -- Maybe set priority by folder.
  • Helped increase conversion rate and customer experience by allowing us to test features/designs on the site without first making costly development changes.
  • We're able to more quickly fix or suppress issues on the website than we would waiting for IT to troubleshoot issues.
We have had many successful A/B test experiences that we were able to show executives and make permanent changes to our site for the better.
Segments and experiences are very easy to set up in Monetate on our own, and if they're more complicated to develop, Monetate's team has been excellent in developing those actions and QA testing them for us.
I'm not sure I have enough experience with this to respond, or I don't know the terminology being used. When we've done dynamic tests it's been nice that Monetate makes decisions on A/B test populations based on the real-time results so far.
Not being able to perform analytics on portions of what we're testing can be a little frustrating. For example, I want to track clicks on "Not [Name]?" vs. "Log Out" but I wasn't able to measure clicks because that link was what the experience was changing. Sometimes the data I want to track can be difficult to get to.
I can only speak to importing feeds but the process seems to work just fine. When we've had issues Monetate's team has been able to point out the issues. I gave this a couple of points off because there hasn't been a notification system when an import has had errors because of a special character or something; we've stumbled across it when trying to troubleshoot in the Monetate catalog why endcaps, etc hadn't been updated with new pricing.
Monetate is great for setting up promotional callouts on our website. It's very strong for A/B testing and putting "band-aids" on our site, but more laborious when using it for personalization.