A Great Tool for Business Users When IT is Slow
July 25, 2017
A Great Tool for Business Users When IT is Slow
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Test & Segment
- Product Badging
Overall Satisfaction with Monetate
We primarily use Monetate to A/B test experiences on our website and to implement HTML/CSS/image updates that we would need our development agency to do. It allows us to get changes to the website very quickly. We are also starting to use it for personalization purposes.
- Allows for easy A/B(/C) testing setup and analytics.
- Easy for business users with limited HTML/CSS experience to set up actions on the website.
- I wish that endcaps and other opportunities for personalization weren't so manual to set up. I would like one action to be able to show an endcap on the homepage and display products from the category the user was just viewing. Instead, I need to set up "viewed this category, show this category on the homepage" for each category I want to show, which could be dozens.
- Experiences should be able to have the same priority numbers or be able to be set to a permanent high priority. Every time I place a new banner or callout I don't want to have to go back and rearrange the banners from other experiences to be higher or lower. I'd like all "brand type" banners to be priority 1, "promo type" banners to be priority 2, etc. -- Maybe set priority by folder.
- Helped increase conversion rate and customer experience by allowing us to test features/designs on the site without first making costly development changes.
- We're able to more quickly fix or suppress issues on the website than we would waiting for IT to troubleshoot issues.